SEO Management
Do you want to boost your organic conversions and sales with SEO consultant?
SEO manager focuses on organic traffic efforts that propel your business website and goals one step ahead. By enhancing organic visibility and brand awareness, it helps you achieve your long-term objectives.
In this article, I will discuss SEO consultant, sharing insights and experiences. Let’s start…
What is an SEO Consultant?
SEO consultant involves activities that ensure a website ranks high on search engines like Google, Yandex, or Bing. By optimizing websites through SEO strategies tailored to brand goals, it enhances organic conversions.
SEO consultant services, led by an SEO consultant, revolve around understanding project needs and creating strategies that attract users to the website.
Why is Getting SEO Consultant Important?
Getting SEO consultant is critical to increasing your brand’s online visibility and success. Besides Google advertising, you need SEO services to obtain organic clicks and impressions.
Additionally, achieving lasting success with SEO strengthens your presence in the digital world, making it easier to reach potential customers.
What Does an SEO Consultant Do?
When conducting SEO consultant , there are key criteria to consider. These criteria include:
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Keyword Analysis and Planning
Keyword research is crucial in the SEO analysis and consultancy process. Researching industry-specific terms ensures a healthier keyword planning process. When conducting keyword analysis in SEO consultancy, consider:
- Identifying industry-specific terms.
- Categorizing high-volume keywords as ‘sales and informational.’
- Using keywords aligned with user intent.
- Utilizing tools like Keyword Planner, Ahrefs, or Semrush concurrently for keyword analysis.
- Planning keyword usage based on conversion potential.
- Choosing long-tail keywords with lower competition in low-authority websites.
After keyword analysis, content planning should be carried out. My recommendation is to create at least one month’s worth of content briefs, allowing for the preparation of content in advance and timely sharing with users.
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On-Page SEO
On-Page SEO is a critical aspect of SEO efforts. Focus on the following areas:
- How are website contents?
- Do meta titles and descriptions of pages stand out?
- Has the link structure of on-page content been established?
- Are the used keywords generating conversions?
- What language should be used in the content?
By examining these aspects, you can successfully navigate the on-page SEO process, ensuring the health of your SEO journey.
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Technical SEO
Technical SEO involves addressing all technical issues on the website. This includes:
- How is the site speed?
- Does the site open quickly on mobile devices?
- Is the website user experience-friendly?
- What is the status of site security? Is SSL implemented?
- How is the site’s crawlability?
- Are there any JS or CSS-based issues?
- Is there page shifting? (CLS)
By asking these questions, SEO consultants solve technical and infrastructural issues during the SEO process.
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Off-Page SEO
In off-page SEO efforts, SEO consultants work externally to optimize the website. External optimization involves strategies like backlink building.
In this part, SEO consultants need to focus on:
- The quality of the website’s backlinks.
- Competitors’ backlink profiles.
- Which anchor texts should be used in link building?
- Contacting relevant websites for link-building in high-volume keyword areas.
- Checking for spam backlinks to the website.
Disavow Process: The Disavow Tool is a Google tool that allows you to block spam backlink domains coming to your website. After backlink analysis, you can use this tool to block owners of spam links to your site.
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Tracking and Reporting
The tracking and reporting stage is crucial in the SEO process. This stage involves reviewing previously applied SEO strategies. When evaluating the effectiveness of previously applied SEO strategies in the SEO consultant process, consider:
- Are SEO reports understandable?
- Do obtained traffic values accurately reflect your website’s performance?
- Are the shortcomings of the website expressed in the report?
- How does the follow-up process work after SEO reporting?
- How did the previous month’s strategy perform?
By asking these questions, you can depart from SEO consultant processes in the most positive way.
What are SEO KPIs?
For your SEO efforts to go smoothly, your objectives need to be clear. Objectives should be realistic, achievable, and reportable. Therefore, setting SEO objectives is the foundation of shaping your strategy. SEO objectives preferred in the SEO process include:
- Increase in organic traffic
- Increase in clicks and impressions
- Achieving high rankings
- Increase in content interactions
- Increase in brand awareness
- Increase in sales
- Resolution of technical errors
Creating an SEO Strategy: From Content to Local SEO
Creating an SEO strategy requires tailoring a plan to your business needs. Keyword usage, content writing techniques, local SEO, and corporate SEO are integral parts of the strategy. Adding value to your content for your target audience and being deemed valuable by search engines helps increase organic traffic and conversions.
- Keyword Usage: Using the right keywords in your content allows you to rank high in search queries of your target audience.
- Content Writing Techniques: Creating informative, effective, and unique content helps users spend more time on your site and increases conversions.
- Local SEO: By targeting the physical location of your business, you can reach local customers and stand out in local searches.
- Corporate SEO: With strategies specially designed for large-scale businesses, you can introduce your brand to a wider audience.
What is SEO Service Price?
SEO consultant prices vary based on the scope and needs of the project receiving. After conducting briefing sessions regarding goals between business owners and SEO consultants, prices are determined.
Factors considered when setting SEO consultant include:
- SEO manager cost
- Budget required for content writing
- Budget needed for technical adjustments
- Budget required for link building
SEO consultant is also divided into three categories:
One-Time SEO Projects
One-time SEO projects generally include customized services for specific project requirements. The cost of such services is determined based on factors such as:
- Analysis of the existing site condition and deficiencies
- Keyword research and competition analysis
- Technical SEO corrections and on-page optimization
- Backlink creation strategy
- Reporting and performance tracking
Monthly SEO Work
Monthly SEO efforts involve a long-term strategy aimed at continuously improving your website’s performance. The cost of monthly SEO efforts is determined by factors such as:
- Monthly goals and success criteria
- Content strategies and updates
- Social media interaction and backlink management
- Competition analysis and strategy adjustments
Technical SEO Consultancy
Technical SEO consultancy aims to optimize the technical infrastructure of your website. Technical SEO consultancy fees are determined based on factors such as:
- Page speed optimization to enhance the website’s speed
- Technical adjustments to improve mobile compatibility
- Ensuring the website is user-friendly for web users
- The status of website security and the presence of SSL
- Technical adjustments to comply with current SEO trends and algorithmic changes
Remember that each project is unique, with different goals and complexities. Therefore, when determining SEO consultancy fees, the specific needs of the project should be taken into account.
