Everyone wants to grow on Instagram, but no one seems to know the value of growth without ads. Growing organically ensures that the account reaches the right target audience and relevant followers come to your account.

Before moving on to ways to grow on Instagram without ads, let’s learn ‘what is the Instagram algorithm?

How Does the Instagram Algorithm Work?

The working logic of the Instagram algorithm is actually similar to other search engines. 

By measuring according to the level of interest and curiosity;

• Which content you are interested in,
• The ones you find worth watching,
• That you read the information he gave,
• The ones you saved in case I need them later,
• And it works based on the content you send to the users you interact with.

The algorithm analyzes the accounts you interact with and shows the content it thinks you like in the discover feed. Therefore, it will be useful to interact with accounts from your niche while producing content on Instagram.

You can read the article to learn the working logic of the Instagram algorithm in content formats.

Instagram Tips to Increase Engagement

Our goal is to grow on Instagram without ads! 

Our priority is to optimize the Instagram account and apply the tips I recommend below while sharing. 

1. Using Keywords in the Name 

Keyword usage is very valuable on Instagram, just like on Google. As a result of queries typed into the Instagram search bar, you can get more people to discover your business account. 

If I give examples from my own account;

Ceren Yılmaz | SEO & Social Media Specialist

2. Create a Biography that Attracts Followers

It’s often not easy for people to discover your account or scroll through your content. And even if they do, you need to give them a reason to stay on your profile. This is very important, did you get their attention?

Because you only have 3 seconds to impress them! Isn’t that a very short time? Yes, it is, and it’s getting shorter by the day. That’s why you should optimize your Instagram bio to keep the users who come to your profile by chance and convince them to follow you.

While doing this;

• Who you are (business, brand, personal account)
• What benefit do you provide?
• If you have a product/service, what is it?
• Which category do you serve in? 
• How should they get in touch? You need to answer questions like.

For example;

Its mean;

I help you grow without ads on Instagram and Google | +6 years experience

SEO, Instagram and UGC Training

Contact for consultation

3. SEO in Caption

When sharing content on Instagram, the ‘description’ section, where text or emoji is left, is one of the most effective areas where you can increase your chances of getting in front of your target audience!

For example, as a digital marketer, I produce content about ‘SEO, social media and content creation’ on my Instagram account. 

In order to reach the target audience and increase my potential clientele, I create informative or entertaining content from time to time and use words ‘relevant to my niche’ in the description section. 

*There are many target keywords I can count such as digital marketing, social media management, SEO consultancy, target audience, hook title, CTA, trending music.

My Instagram Account

4. Correct Hashtag Usage 

Hashtags are still effective today, although not as much as they used to be. 

To get the expected efficiency from hashtags, you need to use ‘content-related tags’. Among the things that have changed compared to the past;

• Overdoing the use of hashtags can create spam. To prevent this, it will be sufficient to use between 3-5 tags.
• The algorithm attaches importance to the correct use of hashtags. Hashtags added just for interaction, independent of content, can create spam.
• Banned hashtags such as #fyp does not make it fall into discovery as it is thought!!!

On the contrary, since it is banned, it can cause situations such as being banned from the algorithm, irrelevant interaction and bot accounts.

What are Banned Hashtags?

As the name suggests, banned hashtags are tags that are not recommended for use. The number of known banned hashtags is 114,000.

If you want your content to fall in front of the right people and increase your potential customers/clients, you should pay attention to the use of hashtags.

You can learn about the use of hashtags on social media and the use of hashtags on other platforms through my article.

5. Sharing on All Formats

The most used format to provide interaction on Instagram is usually reels videos. Yes, reels content makes a great contribution to interaction, but it is not enough alone!!!

In addition to reels content, single post and carousel post sharing is also necessary.

Reels content extends the screen time of users because it is watchable, but if the posts are used correctly, it makes it much easier to reach the potential target audience. How? By using keywords of course!

When sharing a post, go to the ‘advanced settings’ option at the bottom of the screen and then click on the field that says ‘write alternative text’.

The words you should write in this field should be informative expressions about your content.

6. Active Use of Stories

Stories are one of the Instagram content formats. The reason why I keep them separate from the top section is that they play a big role in terms of ‘referral to sales’!!!

While working to reach potential target audience with other content types, you can increase sales by using stories! 

To calculate the success rate of stories;

‘If at least 9-10% of your followers see your stories, your stories are getting good engagement! You need to share at least 1-3 stories a day and communicate sincerely with your followers ‘in your own language’.

7. Interaction with Competitors

You can increase your own engagement by engaging with competitors! How?

If you like competitors’ posts and leave ‘meaningful comments’, they will reply to you. If your comment makes sense and supports the general opinion, different people will also like your comment and it will appear at the top of the comments on related posts/reels. With this tactic alone, you can attract potential followers of your competitors to your profile. 

As a Ceren Yilmaz proverb says: “If you want engagement, you have to give engagement!”.

8. Before and After Sharing

One of the biggest mistakes of those who produce content on Instagram is to share the content and then leave the application, which is something that the algorithm never likes!

Because Instagram, just like other platforms, gives importance to the activity in the application. So when you are going to share;

• Browse instagram before sharing. Interact with content relevant to your niche. You may even discover new ideas and strategies while doing so.
• Make your post.
• Afterwards, take care to interact and stay active again.

9. Working with UGC and Influencers

Another method to achieve ad-free growth will of course be the support of ‘community builders’. One of the only things marketing teaches us:

The potential customer wants to see results! How is the satisfaction? What are the benefits? That’s why many big brands collaborate with well-known influencers to promote their products.

At this point, UGC Content Creators have become more preferred instead of old influencers. Because the UGC creates a more sincere and sincere profile for users by creating the perception of ‘one of us’ in people. 

It also helps brands get higher performance at less cost.

Anyone who is a brand owner, entrepreneur or anyone who wants additional income can do UGC! 

Luckily for you, I have useful training on this topic. You can click the link to check out the ‘UGC Guide for Beginners’ where you can find everything you need to become a UGC.

10. Trend Tracking

The digital world changes very fast. At the same time, different news, trends, viral topics can emerge all around you. That’s why being innovative and staying fresh is so valuable.

To be open to innovations and to see and use the opportunities related to your business, you need to master trends! So? In other words, you need to be a follower of the digital world and a messenger of innovations.

You should keep up with the trends by examining the main trends you see and thinking about ‘how’ to use them for your own brand/account. 

You can learn how to follow trends by reviewing my article on how to follow social media trends.

To grow on Instagram, it is very important to create an account that shares active and regular content. You can grow organic on Instagram by writing your own content, interacting with your followers, speaking in your own language and many other tips!

In reference to the above instagram strategies,

Do you want to learn how to Grow without Ads on Instagram in all its details?

If your answer is yes,

You can click the link to review the ‘Instagram Training’ with 50 Hook headlines and 50 CTA sentences that will enable you to reinvent your account in 17 Steps + increase your interactions.

You can contact me for your social media questions and social media consultancy.

The post 10 Steps to Organic Growth on Instagram appeared first on Ceren Yılmaz.

What is UGC?

It is a type of content that includes videos, blogs, comments and social media posts produced for the purpose of trying and promoting a brand product by the consumer.

In recent years, the perception of ‘sincerity and naturalness’ of smaller accounts instead of macro influencers has led to wider conversions from product/service promotions.

What is a UGC Content Creator?

A UGC Content Creator is someone who ‘creates content based on their own experience’ about a brand’s product/service. This content can be in the form of social media posts, product test videos, blog posts or reviews.

The main purpose of UGC creators is to share their feedback about the product in an ‘organic and sincere’ way. In this way, the person who wants to get information about a similar product/service will be more interested in ‘real experiences’. UGC creators promoting a brand are generally preferred because of their familiarity with brands, as they are usually close followers or users of a particular brand or product.

Characteristics of UGC Content Producers:

• Creativity: The ability to produce different and engaging content is a must for a UGC content creator.
• Social Media Knowledge: It is important to be able to use social media platforms effectively and understand the dynamics and target audiences of different platforms.
• Communication Skills: The ability to express your thoughts clearly and effectively and to communicate with brands and their followers in a healthy way is essential.
• Knowledge of Photography or Videography (preferred): Being able to create visual content makes the content more impressive.
• Regular Content Production Discipline: It is important to constantly produce new content and keep your followers active.
• Brand Loyalty: It is important that they believe in the values of the brand they work for and produce content that reflects these values.

• Analytical Thinking: Ability to measure the performance of their content and make improvements accordingly.
• Following Trends: Keeping content up to date by following social media trends.

You can click on the link to learn the answer to ‘How to follow social media trends?

• Honesty and Integrity: Being able to sincerely share their own experiences with products or services.
• Flexibility: Ability to adapt to the demands of brands and changing situations.

In addition to these characteristics, the following skills are also important to be a successful  UGC content producer:

• Storytelling: Describe experiences in an engaging way.
• Building Interaction: Building a community by interacting with followers.
• Being Open to Criticism: Being open to constructive criticism and improving oneself.
• Marketing Knowledge: Understanding marketing strategies and aligning content to these strategies.

To summarize, UGC content producers are people who can think both creatively and analytically, use social media effectively and show their commitment to brands through their content. Thanks to these characteristics, they can achieve successful results both for themselves and the brands they work with.

How to Become a UGC Content Creator?

You can follow the steps below to become a UGC content producer:

• Identify Your Target Audience:

What are you interested in and who do you want to reach? What are the demographics of the target audience? Which types of content do they interact with more? You need to answer questions like.

• Improve your Social Media Accounts:

By creating a professional profile; you should share content that reflects yourself and your interests. By sharing content regularly, you can discover and interact more with the types of content that the target audience is interested in.

When it comes to improving social media, a ‘Strong Instagram Profile’ will come to mind. What I am talking about here is not to have a high following, but to be a profile that brands want to work with and at the same time be a content producer who creates content that attracts attention.

Here’s how to do

With the ‘Instagram 101’ ebook, which allows you to reinvent your account in 17 articles + 50 Hook Headlines and 50 CTA sentences, you can reach more people and become an account that brands want to work with.

• Produce Quality Content:

Visuality, creativity and originality are the 3 most important features that are always sought after. It is very important that the visual shots you make are of high quality, attention-grabbing and original content.

Remember that brands prefer content creators with their own style.

• Contact Brands:

You can start by researching the brands you want to work with. While doing this; you can contact the brand side by choosing a product/service that you have experience with and are satisfied with.

Always create a portfolio beforehand. If you don’t have a portfolio, as I said above, you can produce content using the products you currently use and send it to brands.

You can learn how and with which methods to create the right content by taking advantage of my article ‘Producing Social Media Content in 5 Steps’.

What is the Difference Between UGC Content Creator and Influencer Marketing?

• UGC refers to user-generated content. Users can share their own experiences and ideas with their followers. In return for this process, they can progress without getting paid / buying products; There are also fees paid by the brand.

Influencer marketing refers to the production of content in accordance with the briefs given by brands. Since brand requests are at the forefront here, more disciplined progress is made and influencers are paid.

• You don’t need very high followers to be a UGC content producer. But in influencer marketing, people are preferred according to their follower rates and their influence on people.

• UGC content is often created in a natural and authentic way. Users reflect their real experiences and present in their own style. Influencers, on the other hand, act on the text or space designated for the promotion/advertising of the product.

Why Should Brands Choose UGC?

• Credible Content: UGC content is more credible than brands’ own rhetoric.
• Broad Audience Reach: UGC content reaches a wider audience by spreading organically.
• Good Customer Relationships: UGC content builds stronger and more intimate relationships with customers.
• Good Marketing Results: UGC content leads to higher conversion rates and better brand awareness.
• Differentiation from the Competition: UGC content helps brands stand out from the competition and become memorable.

In summary, UGC content enables brands to communicate more effectively with consumers, increase brand awareness and boost sales. Therefore, investing in UGC is a very important strategy for brands in today’s digital marketing.

The post What is UGC? How to Become a UGC Content Creator? appeared first on Ceren Yılmaz.

This analysis helps you find your ideal customers and communicate effectively with them, just like a sailor plotting his course by looking at the stars.

If you want to make a place for your brand in the developing digital world, you should identify the right target audience and manage digital marketing processes accordingly. 

So what is the target audience?

The target audience is the people to whom a brand or business wants to market its product/service. In an infinitely wide and diverse market, it is very important to reach the ‘audience that will prefer your products’ to increase your brand sales.

In order to reach the right audience/persons, you need to analyze the target audience in the most accurate way and include it in marketing processes. 

What is Target Audience Analysis?

Target audience analysis is the process of identifying and understanding the people who will be most interested in your product or service. Learning who these people are, what they like/dislike, what kind of needs they have and what behaviors they exhibit will help you set up your marketing strategy correctly and get the best results.

You can liken audience analysis to solving a puzzle. You have pieces and you are trying to put them together to create a profile of your ideal customer. These pieces may include the following: 

• Demographic information: Age, gender, income level, education level, occupation, etc. 
• Geographical location: Where people live 
• Interests: Hobbies, passions, favorite things 
• Behaviors: How they use the internet, which platforms they are active on, what kind of content they are interested in 
• Needs: Problems they are trying to solve, products or services they are looking for.

With these pieces that enable segmenting the target audience, you can create the first profile of your own audience and better understand the people you want to address.

With the right target audience analysis;

• Brand awareness,
• Conversion rates,
• Sales
• You can increase your market network.

In today’s digital media, competitors increase every millisecond. It is of great importance to reach the right target audience to get out of the increasing competitive environment with the least damage and to be successful!

How to do target audience analysis to reach the right target audience? And examples of target audience analysis’ let’s examine them all together.

How to Target Audience Analysis?

Target audience analysis forms the basis of marketing strategy. Unless you identify the right target audience, it will be difficult to achieve target sales and conversions. For this, you need to select the potential target audience in the most accurate way and address them with the best marketing campaigns.

Let’s take a look at how to do the target audience analysis you need to direct your marketing efforts to the right target audience.

• Identify Your Targets

Before starting a target audience analysis, it is important to determine what/why you want to do this analysis! For example, are you considering a new product launch, do you want to increase the market share of an existing product, or do you want to improve overall customer conversion/satisfaction?

Identifying your objectives within your competitor market will help you analyze the audience you want to reach, their behaviors and interests. 

For example, you are a brand in the jewelry industry and you have introduced a new product called ‘stone clasp’. You want to attract people to this new product because it is different from accessories such as necklaces and bracelets. Since it is a new product, the target audience here will be a little different from others. For example, closed women may not need a clasp with stones.

• Define Your Target Audience

You can learn who your target audience is by using the data you collect from various sources. In the light of this information, you can see the demographic information, interests and behaviors of the target audience.

• Collect Existing Data

Knowing your current data is crucial if you want to achieve high conversions. Analyzing the current situation will help you determine the order of importance of the goals going forward.

You can get this data from sources such as website analytics, social media data, Instagram’s professional dashboard, customer surveys, and customer conversions.

While analyzing social media target audience; Instagram’s professional dashboard area allows you to collect a lot of data. This area, which provides information about the status of existing posts, interaction rates, successes and what you can do to gain more success, is an excellent guide for Instagram audience analysis.

• Analyze the Data

After collecting the existing data, you need to analyze the data that will allow you to reach the potential target audience. Analyzing the data of the marketing channels you use during the analysis phase will give you an idea about many issues. Among the methods you can use for analysis:

When doing Instagram audience analysis, you can analyze the ‘Followers’ area in the professional dashboard section to define your target audience 

From this field;

• Follower rate (following, removing, etc.)
• Main locations (city and country)
• Age range
• Gender
• And most importantly, you can create your own graph by seeing the ‘most active times’.

When you will do audience analysis for SEO: Manual SERP research, Google Analytics and Google Search Console analysis will be very useful for you.

For manual research, you can Google your own industry/niche and examine the top 10 websites that users prefer and visit the most. You can also use Google tools to measure how users interact with your website.

Google Search Console allows you to get clear information about what queries users are using and which pages they are accessing. Google Analytics, on the other hand, allows you to perform broader analysis, allowing you to see metrics such as users’ demographics, on-site behavior, and the channels through which they come to your website.

• Build the Buyer Audience

You have reached the stage of creating the buyer target audience in the light of the data you have collected from the panels of marketing channels. At this stage, you should bring together the information you gathered in the previous stages.

As an example of target audience analysis, let’s go from the top example:

You are a business in the jewelry industry and in the light of the data you have collected, let’s assume that your potential audience is between the ages of 18-35, living in Istanbul and female customers. 

You have introduced a new product called ‘buckle with stones’ and started marketing it. You will need to divide the target audience we have just created as a buyer audience. If your product appeals to the upper segment in terms of price, rather than university students; you can choose self-employed, working women as the target audience.

Creating the buyer audience will be of great benefit in terms of knowing the general situation of the customers you want to address and preparing content planning accordingly.

• Continuously Follow the Target Audience

After analyzing and determining the goals, target audience and available data, you can start marketing efforts to reach the created buyer audience.

However, the most important thing you should not forget here:

Target audience analysis is not a one-time study!

Yes, you did not hear wrong! Due to changing socio-economic conditions and user behavior, you need to analyze your target audience periodically and measure how they interact with your content.

If you want your marketing campaign to be successful, you should periodically analyze your target audience and examine their feedback about your product/service.

For this, you can use techniques such as surveys and interviews to analyze the feedback you receive from your current campaign and make some changes. 

We can define the stages of target audience analysis in 6 articles.

Web and social media platforms are changing and improving every day. We want to get out of the marketing processes in the most successful way against the algorithm that gets smarter every second.

In order for your brand to be minimally affected by the changing conditions and to gain a solid place in the expanding market, you should make the best target audience analysis.

Why is Target Audience Analysis Important?

• Enables You to Reach the Right Audience 

The better you know your target audience, the better you can tailor your marketing messages and products to their needs and interests. This makes your marketing efforts more effective.

• More Efficient Use of Your Marketing Budget 

When you know the target audience, you can focus on showing your ads and other marketing activities to the right people. In this way, you can reduce unnecessary expenses and use your marketing budget more efficiently.

• Increases Customer Satisfaction

When you offer products/services that meet the needs and desires of your customers, customer satisfaction increases. This, in turn, increases loyal customer base and repeat purchase behavior.

• It Lets You Stay Ahead of the Competition

If you want to differentiate from your competitors and increase your market share, you need to understand the target audience better than others. You can get ahead of your competitors by offering innovative products/services that meet the needs of your target audience.

• Helps You Improve Your Products and Services

By receiving and analyzing feedback from your target audience, you can gain valuable insights to improve your product/service. This will help you better meet your customers’ expectations and achieve your marketing goals. 

Audience analysis is important for businesses of all sizes. If you are a small entrepreneur or a small business, it is crucial to know your target audience well in order to make the best use of your marketing budget and time!

For a large company, it is important to constantly analyze your target audience to maintain your market share and expand into new markets.

Other articles that may be relevant:

• Instagram SEO: Increasing Engagement and Visibility

• How to Advertise on Instagram?

• Google Ads: How to Advertise on Google?

• How to Monetize Your Website with Google Adsense

The post Target Audience Analysis: What is it, Steps to follow appeared first on Ceren Yılmaz.

These new markets include Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil. 

With Instagram’s new marketplace, which integrates brands with advertising partners and individuals receiving advertising payments, the influencer marketing process is being brought into its own structure: 

Individuals will no longer need to message brands or rely on influencer agencies.

Last year, Instagram activated the API feature for communicating and structuring briefs with content creators, inviting brands/agencies interested in collaborations to use the platform. 

Brands and content creators using the platform will be able to communicate with each other to collaborate on paid partnerships, allowing advertisers to use organic content as advertisements.

We expect the platform, currently available in the US and 8 other countries, to arrive in our country soon. Once it becomes available and you join the marketplace, you will be able to:

Features of the Content Creator Marketplace: 

• You’ll be able to view content opportunities from brands and reach out to the brands you’re interested in. 
• You can list your favorite brands, allowing brands to see that you’re interested in collaborating with them. 
• The mutual discovery feature enables brands to discover you, allowing them to send partnership messages after discovering you. 
• You’ll be able to add your interests to your profile to make it easier for the brands you want to work with to find you (e.g., skincare, beauty, computers, etc.). 
• You can create a content creator portfolio to showcase your brand collaborations. 

I can say that the platform, which opens the door to professional collaborations for content creators, will be a continuation of organically produced content and the era of nano influencers. 

In the expanded market region, Meta also mentioned that it will use machine learning algorithms to match brands with relevant content creators for specific marketing campaigns. 

Note: All branded content must be clearly labeled with a paid partnership tag in Feed, Stories, Live, and Reels videos. In content involving collaborations, the #ad and #collaboration hashtags should always be used.

For more information: Instagram Blog

To join the content producer marketplace

The post Instagram Creator Marketplace appeared first on Ceren Yılmaz.

How to Advertise on Instagram?

There are two different methods for advertising on Instagram: through the Facebook Business Manager and directly through the Instagram app.

Facebook Business Manager

The Facebook Ad Manager is an effective tool for managing Instagram ads. As Facebook and Instagram are managed by the same company, advertisers can use the Facebook Ad Manager to place Instagram ads.

The Facebook Ad Manager offers various targeting options to ensure ads reach the intended audience. This allows for personalized advertisements to be shown to Instagram users. 

Additionally, through the Facebook Business Manager, you can set the ad budget and duration, monitor campaigns, and view performance reports.

To advertise through the Facebook Ad Manager:

• Open and sign in to the Facebook Ad Manager.
• Define your primary objective, such as brand awareness, traffic, reach, engagement, app installations, video views, potential customer acquisition, and conversion.

After setting the objective, name your Instagram ad campaign and activate split testing to evaluate the effectiveness of your ad strategies.

I recommend enabling Campaign Budget Optimization. This feature allows you to allocate a budget for the entire campaign or a specific duration.

The daily budget option allows Instagram to spend up to your specified daily spending limit. This option is ideal for brands with fluctuating budgets throughout the campaign.

On the other hand, the lifetime budget option allows you to set a specific end date for the campaign. Instagram can only spend during this defined period.

For first-time advertisers, choosing the “Lowest Cost” option may be sensible since you may not have enough data to refine your bidding strategy. This option prevents overspending or underspending.

Leave Ad Scheduling and Placement settings as they are, and customize them later if desired. After configuring everything, click on “Create Ad Account” and specify the country, currency, and time zone for your ad campaign. The application will then direct you to the Ad Set section for the next steps.

• Define your target audience.

Properly identifying the target audience for your advertising allows your ads to reach relevant individuals and enables you to connect with your potential target audience.

• Place your ads.

 If you are going to advertise on Facebook and Instagram, you can allow the ad manager to set up placements by selecting ‘Automatic Placements.’ However, if you are advertising only on Instagram, you can remove the other platform through the ‘Edit Placements’ option.

• Create your Instagram ads. 

The most enjoyable stage of the advertising process is creating your ads. At this stage, you need to decide whether you want to promote an existing post or create a new one.

If you want to use an existing post for promotional purposes, choose one from your feed, preview the ad, and make sure to add an appropriate call-to-action (CTA) button.

To create a completely new Instagram ad, select a format – you can choose from Carousel ads, Single Image or Video ads, or Collection ads. To display the ad in both the Instagram feed and stories, you can upload a new media file for each placement. After adding the files, you can customize the appearance of the image or video.

In the Text and Links section, fill in the ad text and links. Afterward, you can preview the ad campaign by clicking on the ‘Review’ option to check the details before finalizing it.

How to Write SEO Friendly Text?

Ads on the Instagram App

Instagram ads typically consist of image or video content and can be displayed in the Explore section or the news feed, allowing brands to showcase their products or services to a broader audience and attract potential customers.

To sponsor an Instagram ad:

•  You must have a business profile.
•  Select the post you want to advertise.

 After choosing the post, check the ‘Promote’ option at the bottom right.

• Define your ad objective.

When advertising on the Instagram application, you are presented with two options for selecting a target audience: automatic target audience and creating your own target audience.

The automatic option allows the application to analyze your followers and reach users with similar profiles/preferences. Alternatively, if you want more control over your target audience, you can create your own custom target audience.

• Set Budget and Campaign Duration.

After defining your target audience, you need to choose your advertising budget and the number of days your ad will be displayed. If you are unsure about how much budget to allocate, you can click on the ‘Learn about budget, duration, and distribution’ section at the bottom to review recommended budgets.

Additionally, the Instagram application ensures that your ad does not exceed the set budget limit.

• Publish Your Ad.

This is the section where you perform final checks before publishing your Instagram ad. You can review aspects such as the ad’s appearance, call-to-action phrases, and headlines.

Finally, after completing the payment, you can launch your ad.

See. How to Advertise on Google?

Instagram Ad Costs

Instagram ad costs are billed in dollars. The average Instagram ad costs are approximately:

• – $0.00 – $0.25 per click
• – $0.00 – $4.00 per 1000 impressions
• – $0.03 – $0.08 per interaction

The amount you pay for Instagram ads depends on various factors, including ad budget, type, industry, and more.

Instagram Ad Models

Instagram offers various ad formats for businesses of all sizes aiming to reach their potential target audience. The types of Instagram ads include:

Story Ads

Story ads are full-screen ads that users see while scrolling through stories. They can be in photo or video format and last up to 15 seconds. Story ads are ideal for increasing engagement and directing traffic to a website.

Video Ads

Video ads appear in users’ feeds and the Explore tab. They can last up to 60 seconds and can be in horizontal, vertical, or square format. Video ads are great for showcasing products or services in more detail.

Photo Ads

Photo ads appear in users’ feeds and the Explore tab. They are square or vertical format images and are effective for introducing products or services.

Carousel Ads

Carousel ads display 2 to 10 visuals or videos in a single post. This format encourages users to browse through products and generates more interaction. Carousel ads allow you to showcase products in different colors and styles.

The post Ads on Instagram: How to make Instagram Ads? appeared first on Ceren Yılmaz.

What is Google Adsense?

Google Adsense is one of Google’s tools that allows website owners (content, gaming, technology, etc.) to place Google Ads on their pages.

Depending on the content of your website and the visitor traffic it receives, you can earn a significant amount of money from Google Adsense ad impressions.

How Does Google Adsense Work?

After registering for Adsense, you add the code provided by Google to your site. Subsequently, Google begins to examine whether your site is suitable for displaying ads. Upon successfully passing this review, they start paying commissions for each ad click.

Google Ads vs Google Adsense

When looking at the fundamental differences between two Google advertising platforms, Google Ads vs Google Adsense:

• Purpose of Use:

Google Ads is an advertising platform used by advertisers to promote their own ‘products or services.’

Google Adsense is used by those who want to utilize the available space on websites.

You can use both advertising platforms with the same Gmail accounts, each having different panels.

While Google Ads is used for business or product-service promotion, Google Adsense is employed to ensure that the ads placed in Google Ads appear on YouTube, blogs, or shopping channels.

In summary, website owners using Google Adsense can earn money by displaying paid advertisements provided by Google Ads on their web pages.

• Payment Method:

Advertisers need to pay specific fees for the ads provided through the Google Ads panel.

Google Adsense, on the other hand, pays website owners for ‘advertisements they display.’

You can also check:

The Ultimate Guide to Google Ads.

Earning Money with Google Adsense: How to Use It?

To earn money with Google Adsense ads, you need to follow the steps below.

Open a Google Adsense Account

After logging into Google Adsense, click on the ‘Get Started’ option.

After entering options such as website address and country, proceed by approving the agreement.

Enter Your Payment Information

After logging into the panel, go to the ‘Payments’ section on the left side of the screen. Before starting to display ads on your site, fill in the payment information that Google needs for payments.

Connect Your Website to Google Adsense

After filling in the payment information, go to the ‘Sites’ section on the left side of the panel to link your website to your Google Adsense account.

After adding your domain in the ‘Add site’ section, Google Adsense provides a unique code for linking to your website. Follow the instructions to place the code on the specific areas on your site where you want to display ads, such as between <head> tags or designated ad spaces.

Remember:

After adding the code to your site and establishing the connection, Google needs to check if your website is eligible for advertising. After successfully passing this review stage, you can proceed with the following steps.

Select Ad Placements

Up to this point, you’ve informed Google that you want to place ads on your website. Now, you need to determine where on your website the ads will appear.

Two options are available here:

• Automatic ads, allowing Google to find and mark suitable ad spaces on your website.
• Manual placement. You control ad placements by adding the code only to the areas where you want ads to appear.

To set up Google automation and determine the ads that will be displayed on your website, you can activate the ‘Automatic Ads’ button in the ‘Ads’ section.

Additionally, if there are pages on your site where you don’t want ads, you can add them to the ‘Excluded’ section.

Advantages of Using Google Adsense

Some advantages of using Google Adsense include:

• Website owners can generate passive income through the Adsense platform.
• Google Adsense membership and usage are free.
• With Adsense, the hassle of individually searching for advertisers is eliminated. You can find advertisers suitable for your website with just a few clicks.
• It allows placement of ads tailored for desktop and mobile screens.
• The ads displayed on your site have passed Google approval, so you don’t need to worry about the quality standards of the ads published on your web pages.
• The ads displayed on your site are compatible with the content and visitor profile, ensuring that your page layout remains user-friendly.
• You can customize ad designs to match your site.
• You can choose the type of ads to be placed on your site.
• One of the best aspects is that as your website traffic and visitors increase, your earnings will gradually increase.

Youtube Adsense Advertising

By linking your YouTube account to Google Adsense, you can earn money from videos. To do this:

• Activate monetization on your YouTube channel.
• Connect your YouTube account to your Google Adsense account.
• Compile videos for advertising.
• Choose the types of ads.

Then, sit back and start earning passive income from videos.

You may also find it useful to optimize your channel and videos to make your YouTube channel more advertisable. To optimize your Youtube channel:

Youtube SEO Guide: How to Optimize Youtube Videos?

Google Adsense and SEO

SEO (Search Engine Optimization) ensures that your website appears in relevant user queries, enhancing user experience and positively impacting website traffic.

When you connect a website that has undergone SEO optimization to Google Adsense, the performance of your website is likely to be higher.

To improve your website’s SEO performance:

The Ultimate Guide to SEO: How to do SEO?

Contact me to get an SEO consultant and boost your website performance. Let’s grow together!

The post Earn Money from Your Website: Google Adsense appeared first on Ceren Yılmaz.

With Instagram SEO, you can increase your engagement and views. In this way, you can add additional followers to your follower base and bring awareness to your brand. To achieve success and make money on Instagram, you should aim to reach your target audience in the right ways and respond to their requests and needs.

What is Instagram SEO?

Instagram SEO includes optimizations that will enable your business account on Instagram to reach more followers.

It is one of the needs we encounter very often, especially in e-commerce businesses trying to brand on different platforms. The benefits of doing SEO on Instagram with a wide content production network:

• Increases brand awareness.
• Allows you to reach your target audience from wide angles.
• Revitalizes your interaction metrics such as likes and views.
• Increases the number of followers and your audience.
• By allowing you to connect with your website or other social media channels, it positively affects your awareness and interactions.
• If you are a business interested in e-commerce, it allows your products to get in front of more people.

How to do Instagram SEO?

As with the web, SEO processes for your Instagram page are similar to a certain point. The reason for this is that the instagram algorithm and the google algorithm have similar working practices.

In order to make SEO optimizations on Instagram, you need to determine the type of your account well. Because each account serves a different purpose, so you should choose your niche well.

See. How to do SEO Optimization?

Then we can start optimizing your instagram account.

Select User Name

Choosing a username is the first and most important step. The most important thing here is to choose a name that is catchy, can attract followers, and is suitable for your branding.

The username you choose will increase the likelihood of users showing up in targeted searches. Of course, in order to achieve this, it is valuable to choose a name related to your field and appeal to your own audience!

If you have a website or different social media channels that you have opened before, you can use similar names, and for your brand, you can choose a username that directly includes your site name or brand name.

Add Readable Biography

The biography section is the area where we can get the first information and impression about Instagram accounts. In this area, you can create your biography with an interesting text to properly promote your brand or business and show your professionalism in the field you specialize in.

It is important to enter short, clear and accurate information about yourself in the biography section. Because many users are aware that there are millions of fake accounts on social media platforms and are trying to avoid such accounts. As everywhere, the issue of trust comes up here as well.

Your users or target audience should trust you and you should be sincere to them.

Attractive Profile Picture

Profile photos appear in a small circle on Instagram, but when you click on the profile photo, it grows a little bit. That’s why adding a striking and vibrant image will allow you to attract the attention of users even with small images.

Optimize Images on Your Account

Instagram is very lively due to its structure and is filled with more data every second. As it says in its own guides, it prefers live, optimized, high resolution images.

In addition, research shows that such images and videos get more reactions from users. Therefore, you should optimize the images and videos you will use in your account and offer more vivid and interesting formats.

Pay Attention to Hashtag Usage #

As we mentioned in my article on how to use hashtags on social media, Instagram is a platform that continues to be alive today in terms of tags and can provide positive effects on interactions.

So how to use hashtags on Instagram? Here are a few points you can pay attention to:

• Avoid using hashtags that are irrelevant to the content.
• The number of hashtags should be equivalent and proportional to your content and description.
• Do not use too many because Instagram allows 30 hashtags. Otherwise, it may perceive your content as spam.
• You can use your target keyword as your first tag.

Make Post Descriptions SEO Friendly

The description texts you enter in your Instagram post or reels videos are one of the areas that allow you to reach more people on the platform. 

The keywords in the texts you enter in the description field are important for your Instagram SEO efforts. For this reason, I recommend that you edit the descriptions that need to be optimized and consider rewriting them if necessary.

See. How to Write SEO Friendly Caption?

Follow the Trends

Instagram trends change as fast as other platforms. In order to keep up with the change, you need to be a follower of it. Therefore, following Instagram trends (trending voice, trending trend, etc.) is another way to keep your brand up to date and reflect to the algorithm that you are actively producing content on current issues.

Instagram loves active accounts. It is interested in whether we are regular and up-to-date as much as the quality of your posts. Because it knows that the user follows the current one!

See. 2024 Social Media Trends

Link Stories

Especially if you are aiming for a conversion on your site and want to do this through social media channels, you can prepare stories that describe your content on the web in a small and intriguing way. 

You can add links to the stories you have prepared and use the Instagram highlights area for the permanence of the stories.

Share Regular Reels Videos

The importance of reels videos in reaching the target audience is obvious!

Therefore, you can produce more reels videos on topics related to your field and increase your number of interactions by shooting reels videos on trends as mentioned above.

Advertise

You can advertise on the platform to contribute to your Instagram SEO efforts. Of course, I recommend that you first perform the steps above for this. 

Daha fazla kitleye ulaşmak için optimize edilmiş bir hesap için dikkat çekici reklamlar ve reklam metinleri hazırlayabilirsiniz. Reklam verirken dikkat etmeniz gereken bir diğer nokta; Kesinlikle kendi sektörünüzle ilgili hedef anahtar kelimeler üzerinde strateji oluşturmalısınız.

Instagram’da reklam verirken dikkat edilmesi gerekenler:

• İlgi çekici görsel 
• Hedef kitleye uygun reklam metni ve açıklamalar
• Coğrafi konum
• CTA
• Mesajı alma ve etkinleştirmeye çalışma

Instagram SEO Yaparken Dikkat Edilmesi Gerekenler

SEO’nun yararlarının yanı sıra dezavantajları da olabilir. Eksilerden uzak durup daha fazla etkileşim alabilmek için Instagram SEO’da bazı noktalara dikkat etmelisiniz. 

Bunlar:

• Takipçi ve beğeni botlarını kullanma(!)

Hesabınıza ve hesap hareketliliğinize zarar verebilecek bir işlemdir. Kısa vadede artış görebilirsiniz ama uzun vadede cezalarla baş edebilirsiniz.

• Çalınan içeriğin kullanılması.

İçeriğiniz web veya sosyal medyadan bağımsız olarak her zaman orijinal olmalıdır. Aksi halde kabul edilmez.

• Paylaşılan gönderileri silme veya rafa kaldırma.

Gönderilerinizi silebilir veya arşivleyebilirsiniz. Ancak yeni gönderiler veya çok yakın zamanda paylaşılan içerikler için bu işlemi yapmamanızı tavsiye ederim.

• Birden fazla hesabı hızlı bir şekilde takip etmek ve etkileşim oluşturmaya çalışmak.

Yine spam olarak algılanabilecek bir durumdur. Bu durumla karşılaşmamak için doğru etkileşimleri oluşturmanızı öneririm.

• Etkileşim sağlamıyor!

Nişan istiyorsanız nişan vermeniz gerekiyor! Etkileşimler tıpkı hayatımızda olduğu gibi algoritmada da canlı olarak çalışır. Aktif bir hesaba sahip olmak sadece içerik paylaşmayı değil aynı zamanda zaman zaman beğenmeyi ve yorum yapmayı da gerektirir.

Contact me for SEO Consultant and Social Media Consultant, let’s grow your business together!

The post Instagram SEO: Increase Engagement and Visibility! appeared first on Ceren Yılmaz.

Instagram, which has different algorithms, has tab-specific ranking factors. If we understand how the algorithm works, it’s time to learn how it ranks on which tab.

Let’s get started…

How is Instagram Feed Ranked?

Instagram feed is updated entirely based on user statistics. The main purpose of the algorithm here is to monitor you and sort the content in your feed that will allow you to spend more time on the application.

Therefore, you will see the content of the accounts you follow in your feed as well as the accounts you do not follow. Because the algorithm is programmed to keep your attention for a long time, it also suggests different accounts that match your interest.

In general terms, the stream ranking is updated depending on the following factors:

• Activity (Likes, comments and shares)
• Post Information (number of likes-comments, engagement rate and sharing time)
• Account Information (last 1 week engagement level)
• Engagement History (level of interest in posts)

How to Create Quality Instagram Content to Engage Followers?

How is Instagram Explore Ranked?

Instagram Explore ranking, as in other areas, is shaped according to user behavior. These include: There are metrics such as past followings, likes and comments, saved posts and, of course, time spent.

In summary, if you want your content to be discovered, you need to make popular posts. In the Explore area, Instagram is more interested in how fast a post or video gets ‘engagement’.

How are Instagram Stories Ranked?

As with streaming and discover, there are certain signals that determine how stories should be ranked. Here are 3 factors that influence Instagram story ranking:

• Frequency of viewing other accounts’ stories,
• Methods of interacting with stories (likes, messages),
• The level of interaction you and accounts close to your account have with other users,

Factors such as the time spent on Instagram stories, reaction to content and profile orientation determine the ranking of your Instagram stories.

You inform the algorithm about your level of closeness with many processes such as time spent in Instagram stories, reaction to content and profile orientation. In line with the information you provide and account activity, the algorithm updates the most appropriate feed, story and discover tabs for you.

The post 2024 Instagram Rankings: How is it Determined? appeared first on Ceren Yılmaz.

Previously, brands used social media channels mostly to open their corporate pages and attract customers to their physical addresses or websites during possible campaign periods. Now, they can promote their brands and businesses, sell their products and collaborate with influencers or similar brands.

Businesses or accounts that actively use social media channels can build a loyal following over time. At this point, brands that want to have a loyal customer base are faced with the process of ‘content creation‘! If you want to generate revenue from social media, you need to use social media actively and not leave your followers empty by producing regular content.

Contrary to outward appearances, producing content on social media is not easy and requires patience and time. You can make this process less painful with a careful and carefully prepared social media content plan. For this, I will answer the questions of how to create social media content and how social media content production should be…

What is Social Media Content Creation?

Social media content production means creating original and regular content for social media platforms. It allows you to attract user attention to your social media account with engaging content and then turn this interest into sales.

In order to understand content creation, I recommend you to understand the process itself. Why?

Social media content production requires; time, patience, research and trend following. However, content production takes place in two ways on social media channels; It consists of monthly or weekly plans created for brands and content production processes based on initiative with the followers of individual accounts.

Accounts that want to increase the number of interactions with social media content can carefully prepare a content plan to produce active content, or they can follow popular trends and reach different followers with original content by doing ‘challenge’ style trends.

2024 Social Media Trends: How to Follow?

How to Create Social Media Content?

How to create engaging social media content? For those who don’t know where to start… In order to make better use of popular and money-making channels such as Instagram, Youtube, Tiktok, you should create original content and reach your audience. Here is what you can do:

Do Research

As in every marketing process, the first stage starts with research. After a well-done research, the other processes will be easier and more organized. Therefore, if you are going to produce content for social media, regardless of the platform, the first thing you should do is to ‘examine competitors and the market‘.

By examining profiles close to your own content on the social media channel you aim to interact with, you can create content ideas that you will use in the next stages. One of the best things you can do for this is definitely to look at trending audio or video ideas. You can apply these ideas as they are, or you can adapt them to your own concept and present them to your followers in a more original structure.

Set Your Goal

What is your goal? Do you want to attract people to your blog? Do you want to increase followers or sell services? You should know why you want to produce content for social media. If your goals are not clear, you may experience blockages after a while. 

Knowing your goals will help determine the content strategy and the type of content you will create afterwards. You can increase your interaction strategies by deciding on the types of content you will use on your profile, such as video, text, images, infographics or live broadcasts.

Make a Content Brief

Having a set content calendar means regular content sharing and loyal followers. Instead of rushing to produce instant content, you can increase interaction rates by sharing prepared content such as text and images with the user when the time comes.

Having a content calendar will ensure that the algorithm sees you constantly, as it will enable you to share content regularly. As the algorithm notices the order in your account, there will be positive reflections on the interaction rates.

How the Instagram Algorithm Work?

Don’t Forget Design!

As we know from different social media channels like Instagram, Youtube or TikTok, design is everything! Why?

Because before attracting the user to your account or post/video, you need to attract their attention. Attracting attention means interaction in today’s digital world. For more engagement, you need to use attention-grabbing designs, headlines, images and texts.

For example, a headline like ‘How did I make money from Reels videos?’ will catch the attention of most content creators, and if you have a design that matches the headline, you will notice an increase in the number of accounts you reach.

Follow Statistics

Now that you have a basic understanding of how social media content production works, you have reached the stage of examining the interactions from the content you produce.

This stage is as important as the content production stage itself. Because the interaction rates from the content you produce and share with your followers are important for the growth of your account. It will allow you to analyze what you have done and see which content you are successful / unsuccessful in.

Brand/account awareness and engagement rate is one of the key metrics you need to measure and analyze on social media channels.

The basic content production processes you need to increase followers and grow your account on social media channels are the ones I have described above.

Remember, social channels are platforms that are open to updating and renewing themselves every second of every moment. Just as a trend or music style can change over time, thousands more are created every second on social media channels.

For content creators who produce content on platforms like Youtube and Instagram:

• Instagram SEO: Increase Your Engagement and Visibility!
• Youtube SEO: Optimize Your Youtube Channel!

That’s why you should stay up to date and constantly renew yourself. More than anything else, you need to be aware of the processes of ‘following trends‘, which I frequently mention in every social media content. 

Remember! Those who follow the current, stay up to date. Those who follow trends are potential trend setters. I’m telling you

The post 5 Steps to Create Social Media Content appeared first on Ceren Yılmaz.

What is SEO?

SEO is the efforts to bring organic traffic, which I will talk more about. It is referred to as search engine optimization and ensures that well-optimized sites without ads appear on the first page and first ranks in search engines such as Yandex, Bing, especially Google.

Of course, you cannot achieve instant success in SEO. As in many digital professions, SEO work has its own difficulties and tricks to be known. In addition, as the work done on each site is different from each other, I can say that each strategy competes with the successes in its own field. Here are some of the areas that we hear the most in these areas and maybe we will hear more in the near future:

• E-Commerce SEO
• Enterprise SEO
• Local SEO
• B2B, B2C SEO
• Youtube SEO
• Instagram SEO
• TikTok SEO etc.

As someone who enjoys doing SEO analysis and studies, you should have knowledge in stages such as recognizing the target audience and analyzing competitors before proceeding directly to site studies in order to achieve success in this field. So what are these?

Implementing an SEO Strategy

When starting SEO work; On the one hand, you should configure your site and on the other hand, you should analyze your target audience and the area you want to enter. Because we know that the algorithm is renewing itself every day and a lot of content producers and brands like you (better or worse) are working to produce content in their own fields and reach users.

Here’s how not to fall behind in this part and to get somewhere in your niche:

Know the Target Audience

Knowing your target audience is the key to learning how to deliver your product or service to them! As long as you understand the audience you want to address and can serve their habits, they will give you the interaction you want.

For this, you should examine the habits of the audience interested in your field, their likes and dislikes, the days and time intervals they are active, which campaigns they are more interested in.

Do Your Swot Analysis!

Do a swot analysis of your own brand! In this way, you have:

• Strengths,
• Weaknesses,
• Opportunities, 
• Threats

You can analyze your current situation and needs around 4 main elements, and see the opportunities you have not yet realized.

In the light of what I learned at the university, a well-done SWOT analysis has helped many companies to protect themselves and move forward in the long run. In this way, brands can take firm steps forward on their own initiative.

Although the points I mentioned at the top are the things you should pay attention to before starting SEO work; How to do SEO? I will continue with SEO analysis tools and SEO gains. 

How to do SEO? 

SEO works are divided into 4 in itself:

• Onpage SEO
• Technical SEO
• Content SEO
• Offpage SEO 

Before starting the website you will work on, you should analyze its current situation. Therefore, you should do SEO analysis, and after the correct analysis, you can start creating a strategy. 

I will talk about how SEO is done through 4 different areas, which parts you should pay attention to in which areas. Then we start…

Onpage SEO

Some of the issues we pay attention to and examine in detail in on-site SEO studies:

Keyword Research: Great Treasure!

Keyword research is a very valuable treasure for every producer who wants to be successful in social media and digital as well as SEO. Although the expression ‘keyword research‘ seems to be not used in most areas, on the contrary, most of us benefit from this situation. Especially in the field of competitor analysis.

The importance of keyword analysis is to reach the target audience with the right expressions and to make our content more readable and accessible. For example, one of the places we see this situation the most is social media. Every statement written on social media, hashtags used actually contain a keyword.

What you should pay attention to while doing keyword analysis:

• Go to customization starting from general words related to your own subject (deductive)
• You can use tools such as Google Ads, Semrush, Ahrefs while doing this.
• When narrowing down your words, try to keep their relevance close to each other without going too far beyond the product and service you have.
• Note the search volumes and seasonality of related keywords.
• You can sort by keyword difficulty. You can even create new strategies and pages for these words.
• Pay attention to long-tail keywords as well as short-tail keywords. You never know where the traffic will come from

Meta Title and Meta Description

Meta tags are an issue that has been around since the day web pages appeared in user results and is often overlooked because it is an on-site SEO element.

However, meta tags are the first part that appears about your site in Google search results. This means that your user needs to see you before interacting with you. For this, you need to write interesting and remarkable meta tags that can attract his attention.

Canonical Tags Must Be Correct

Canonical tags are used to show search engine bots like Google the main version of the web page. So why does a web page have multiple versions? If you ask, this situation again varies according to the website infrastructure and work.

The most accurate and active use of canonical usage; If a web page has parameterized versions, the main version allows you to show the page to search engine bots. 

In this way, by saving your crawling budget, your main category or blog pages that you want to be crawled more can be crawled more. In addition, another action you can take to save crawl budget is robots.txt blocking. But more on that later.

Canonical tag usage:

<link rel=”canonical” href=”https://www.nerecyilmaz.com/about-me/” />

Heading Tags (Headings H1, H3…)

Heading tags, that is, the heading tags used on the page, are used to show search engine bots and users the hierarchy of the content. Although this is not understood by the user, the algorithm pays attention to this situation and wants to have a heading hierarchy within each web page.

What are Heading Tags?

Heading tags are six in itself:

• H1, H2, H3, H4, H5, H6

Things to be considered in the use of Heading tags:

• There is only one H1 on each web page.
• Heading tags should be placed hierarchically on the page in accordance with the content structure.

Don’t Forget to Enter Image Alt-Tags!

Image alt-tags are one of the SEO elements that allow you to match the image you use with the content and make your website appear in visual search results.

Imagine this; you searched for ‘red engagement dress’ on google. Although this search is mostly for commercial and browsing purposes, the first results are mostly visual.

If you want your website to appear in this section, add alt texts to your images that are compatible with your content titles and will increase your visibility in search results.

Pay Attention to URL Structure!

URL Structure is one of the most important components that allows a web page to be introduced to both the user and the algorithm. Because your page name and login image consist of your URL address. 

When a search is done on Google, the algorithm starts scanning to show the most relevant results. This part is important because bots perform a query according to the keyword searched. 

If you pass your keywords in your URL structure, you can take part in the relevant query. Some incorrect and misspelled URL structures are not understood by bots and make the page skeleton look ugly and meaningless.

Common mistakes in URL structure:

• URL structures should generally be kept in lowercase and simple. Capital and foreign letters should not be used.

Example: 

www.example.com/our-coffee-shop    →CORRECT

www.example.com/Our-COFFEE-Shop  →WRONG

• A hyphen ‘-‘ is always used in URL structures. The incorrect usage is to use the underscore ‘_’.
• Unnecessary number usage. Although it is a situation encountered in various product variations, especially in e-commerce websites; some corporate websites may have different versions of the same page separated by numbers.
• This can cause confusion on the search engine side and negatively affect your crawling budget.

Technical SEO

Technical SEO, as the name suggests, is one of the elements that deals with more software and technical issues of a website. Issues such as site speed, removal of unnecessary files or site security fall into this area. So what are technical SEO elements?

Improved Site Speed

Site speed has a great impact on the page-specific and overall performance of a website. Because no user tolerates and leaves a web page that does not open for seconds. However, we want our users to spend more time on the page and even interact with it. In this case, you need to improve the user experience and get a site that opens faster.

Here are some speed issues and solutions you may encounter while increasing site speed:

• Resize Images

If the images on the web page are in formats that are too large and heavy, it affects the page speed. To break this effect on page speed, you can prefer WebP format instead of formats such as Jpeg or png for image uploads.

• Reduce Unused JS/CSS

You may receive such an error if there are unused or underutilized JS-CSS files on your page. To fix this error and speed up the page more, you can sort your files in order of usage and priority, delete or postpone less used files.

• Minify JS/CSS and Gzip Compression

Some of the JS or CSS files used need to be minified, that is, compressed, in order to minimize the impact on loading.

Gzip compression is another important process that allows the user to get to the web page faster from the server side. With gzip compression, the response to the user request is sent to the browser in a compressed form on the server side. In this way, the server responds faster to the user request.

• Avoid Cumulative Layout Shift

CLS, which we call page scrolling, is one of the Core Web Vitals elements and is responsible for layout shifts on the page. If you get a good CLS value, you can see positive results on the user experience UX side. 

One of the easiest ways to prevent layout shifts is to enter width and height values for all elements on the page. In this way, images or text frames will not shift while opening the page.

Crawl Budget Optimization

Search engines allocate a certain crawling budget for all websites. In other words, it can crawl the same pages every time it comes to the website or it can crawl different pages. Since it does not crawl the entire website every time it comes, we should sacrifice our less important pages in order to crawl more of our important pages.

To check the crawl budget, you can enter Google Search Console and look at the Search statistics in the settings section. In this area as well as your HTML pages; You can check how much your files such as images, JS-CSS are scanned.

Robots.txt Optimization 

The robots.txt file is the first file that the crawling bots visit and receive commands about which pages to crawl and which pages not to crawl. Therefore, to save crawling budget, you can give commands about which pages should be crawled more by turning off parameterized or pagination pages to crawl.

Example Robots.txt commands:

User-agent: *

Allow: /          → Tells to scan the whole site

Disallow: /blog         → Tells it not to crawl pages with the blog path.

I also recommend that you definitely add the sitemap URL at the end of all commands in the robots.txt file. Because bots start crawling the robots file first and then the sitemap to discover pages!

Sitemap Optimization

Sitemap is a structure where all the pages on our site are together. It is generally used in XML format and includes additional information such as page image and update time.

Sitemaps should contain the pages we want to be crawled and indexed. These pages should work with 200 status codes, and pages that respond with 3xx or 4xx status codes should not be hosted on the sitemap.

Let’s Get Rid of 404 Pages

Since one of our priorities on our site is always to save crawl budget, we should optimize pages with 200 status codes and pages with 400 status codes that give errors.

If these pages are a product page and the product is finished, you can redirect permanently or temporarily if it is an upcoming product. Likewise, if this page is not used and is an old page, you can redirect the authority it has to a more relevant page.

Using Structured Data: Schema.org

There are many different ways to appear in Google search results. Among these, the most frequently preferred first page is the first row, as well as some schema structures that can show you in the 0th place.

Within these schema structures:

• Article Schema
• Organization Schema
• Web Page
• Breadcrumb
• ….

There are thousands of schemas like this. The important point is to place the right schema structure on the right page. Then your page will be crawled and will appear in the most relevant search results according to its originality and responsiveness.

Hreflang Tags: SEO by Site Language

Hreflang tags are used to present alternative languages to Google other than the main language used on the website. Your website can appear in different locations when users perform different searches on a similar topic, and if you have optimized pages with the searched language.

Being familiar with the language used in SEO, the culture and habits of the language will increase the efficiency of the strategies we will prepare. You can also introduce different variations to the algorithm, as each country and language has its own hreflang usage. 

Example correct hreflang usage:

Suppose your website has en, en, es, fr, de, ru language versions and opens as https://example.com/ by default.

In this case, the hreflang tags for the page https://example.com/ should be constructed as follows.

• <link rel=”alternate” hreflang=”en” href=”https://example.com/” />
• <link rel=”alternate” hreflang=”en” href=”https://example.com/tr” />
• <link rel=”alternate” hreflang=”es” href=”https://example.com/es” />
• <link rel=”alternate” hreflang=”fr” href=”https://example.com/fr” />
• <link rel=”alternate” hreflang=”de” href=”https://example.com/de” />
• <link rel=”alternate” hreflang=”ru” href=”https://example.com/ru” />

Content SEO

Content is very valuable in SEO and all digital channels in general. Especially in SEO, the originality and quality of your content plays a big role in organic traffic success.

The first criteria sought by search engines are that your content is SEO compatible, responds to user needs, and most importantly, is unique. Points you can pay attention to when writing content:

Keyword Usage

We mentioned the importance of keyword research at the top. Of course, when it comes to content, the keywords used and their volumes are important.

Before you start writing content, you should use keywords related to the topic you want to focus on in your content and I recommend that you use these keywords 3-5% depending on the length of the text. Because just like social media, the web perceives too many keywords as spam and weak content. 

In addition, as much as the use of your focus keyword; it is important to use it correctly and present it with responsive content.

Prepare Content Brief

If you want a content plan that you can share regularly on a monthly basis, my advice is to create content briefs. Because in this way, you can take note of which topics you want to write about, and you can turn the subheadings you will write into in-depth content in the future.

Write Quality Content

As we all know, writing original content is one of the responsibilities of our age. Especially with the development of artificial intelligence bots such as chatgbt, content producers have started to lose their originality and become uniform. To get out of this situation, as Google mentioned in its latest content update, provide yourself with original, clear and quality content.

By reading my article ‘How to Write SEO Friendly Content?‘, you can write your web compatible content.

Build Link Building

The content process doesn’t end with finding, writing and sharing keywords. When you get to the end of the process, you need to build a link structure within the site. You can do on-page linking for this. Especially if you build links to older content related to the content written on a certain topic between the articles, you will present related pages to search engines and users.

This will also help to understand the hierarchical status of your site.

Off-Site SEO (Backlink)

The event we call off-site SEO consists of backlink purchases. The backlink process is one of the issues that have existed for many years but has been subject to change with the evolving algorithm of search engines.

Backlinks are the process of adding reference traffic to the traffic that the website already has. In fact, giving backlinks means that ‘one site references another site’. External links from websites with high domain authority can bring extra organic traffic to our site.

Things to consider in backlink studies:

• Backlinks should be taken from sites related to your website and your subject.
• As well as the difficulty, seasonality and popularity of the keyword you will buy backlinks; You should pay attention to the well-designed page you will get links from.
• Web sites with high domain authority should be preferred.
• Backlinks should be taken from websites close to your niche.
• You should pay attention to backlink quality.
• You can make your own competitor analysis by examining the backlink profiles of your competitors.

How is SEO done so far? What are SEO elements? The information I have given above are suggestions that you can use while doing SEO work on your own website or your customer’s website, and remember that more can come at any time in the developing digital world!

Do not hesitate to contact me if you want to get SEO consultant and get your site to the top. I can increase the awareness of your brand with SEO compatible content and make positive contributions to your organic traffic conversions

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