You can grow your Instagram account without paying for ads!
Everyone wants to grow on Instagram, but no one seems to know the value of growth without ads. Growing organically ensures that the account reaches the right target audience and relevant followers come to your account.
Before moving on to ways to grow on Instagram without ads, let’s learn ‘what is the Instagram algorithm?
How Does the Instagram Algorithm Work?
The working logic of the Instagram algorithm is actually similar to other search engines.
By measuring according to the level of interest and curiosity;
- Which content you are interested in,
- The ones you find worth watching,
- That you read the information he gave,
- The ones you saved in case I need them later,
- And it works based on the content you send to the users you interact with.
The algorithm analyzes the accounts you interact with and shows the content it thinks you like in the discover feed. Therefore, it will be useful to interact with accounts from your niche while producing content on Instagram.
You can read the article to learn the working logic of the Instagram algorithm in content formats.
Instagram Tips to Increase Engagement
Our goal is to grow on Instagram without ads!
Our priority is to optimize the Instagram account and apply the tips I recommend below while sharing.
1. Using Keywords in the Name
Keyword usage is very valuable on Instagram, just like on Google. As a result of queries typed into the Instagram search bar, you can get more people to discover your business account.
If I give examples from my own account;
Ceren Yılmaz | SEO & Social Media Specialist
2. Create a Biography that Attracts Followers
It’s often not easy for people to discover your account or scroll through your content. And even if they do, you need to give them a reason to stay on your profile. This is very important, did you get their attention?
Because you only have 3 seconds to impress them! Isn’t that a very short time? Yes, it is, and it’s getting shorter by the day. That’s why you should optimize your Instagram bio to keep the users who come to your profile by chance and convince them to follow you.
While doing this;
- Who you are (business, brand, personal account)
- What benefit do you provide?
- If you have a product/service, what is it?
- Which category do you serve in?
- How should they get in touch? You need to answer questions like.
For example;
Its mean;
🚀I help you grow without ads on Instagram and Google | +6 years experience
SEO, Instagram and UGC Training📖
Contact for consultation🍀
3. SEO in Caption
When sharing content on Instagram, the ‘description’ section, where text or emoji is left, is one of the most effective areas where you can increase your chances of getting in front of your target audience!
For example, as a digital marketer, I produce content about ‘SEO, social media and content creation’ on my Instagram account.
In order to reach the target audience and increase my potential clientele, I create informative or entertaining content from time to time and use words ‘relevant to my niche’ in the description section.
*There are many target keywords I can count such as digital marketing, social media management, SEO consultancy, target audience, hook title, CTA, trending music.
4. Correct Hashtag Usage
Hashtags are still effective today, although not as much as they used to be.
To get the expected efficiency from hashtags, you need to use ‘content-related tags’. Among the things that have changed compared to the past;
- Overdoing the use of hashtags can create spam. To prevent this, it will be sufficient to use between 3-5 tags.
- The algorithm attaches importance to the correct use of hashtags. Hashtags added just for interaction, independent of content, can create spam.
- Banned hashtags such as #fyp does not make it fall into discovery as it is thought!!!
On the contrary, since it is banned, it can cause situations such as being banned from the algorithm, irrelevant interaction and bot accounts.
What are Banned Hashtags?
As the name suggests, banned hashtags are tags that are not recommended for use. The number of known banned hashtags is 114,000.
If you want your content to fall in front of the right people and increase your potential customers/clients, you should pay attention to the use of hashtags.
You can learn about the use of hashtags on social media and the use of hashtags on other platforms through my article.
5. Sharing on All Formats
The most used format to provide interaction on Instagram is usually reels videos. Yes, reels content makes a great contribution to interaction, but it is not enough alone!!!
In addition to reels content, single post and carousel post sharing is also necessary.
Reels content extends the screen time of users because it is watchable, but if the posts are used correctly, it makes it much easier to reach the potential target audience. How? By using keywords of course!
When sharing a post, go to the ‘advanced settings’ option at the bottom of the screen and then click on the field that says ‘write alternative text’.
The words you should write in this field should be informative expressions about your content.
6. Active Use of Stories
Stories are one of the Instagram content formats. The reason why I keep them separate from the top section is that they play a big role in terms of ‘referral to sales’!!!
While working to reach potential target audience with other content types, you can increase sales by using stories!
To calculate the success rate of stories;
‘If at least 9-10% of your followers see your stories, your stories are getting good engagement! You need to share at least 1-3 stories a day and communicate sincerely with your followers ‘in your own language’.
7. Interaction with Competitors
You can increase your own engagement by engaging with competitors! How?
If you like competitors’ posts and leave ‘meaningful comments’, they will reply to you. If your comment makes sense and supports the general opinion, different people will also like your comment and it will appear at the top of the comments on related posts/reels. With this tactic alone, you can attract potential followers of your competitors to your profile.
As a Ceren Yilmaz proverb says: “If you want engagement, you have to give engagement!”.
8. Before and After Sharing
One of the biggest mistakes of those who produce content on Instagram is to share the content and then leave the application, which is something that the algorithm never likes!
Because Instagram, just like other platforms, gives importance to the activity in the application. So when you are going to share;
- Browse instagram before sharing. Interact with content relevant to your niche. You may even discover new ideas and strategies while doing so.
- Make your post.
- Afterwards, take care to interact and stay active again.
9. Working with UGC and Influencers
Another method to achieve ad-free growth will of course be the support of ‘community builders’. One of the only things marketing teaches us:
The potential customer wants to see results! How is the satisfaction? What are the benefits? That’s why many big brands collaborate with well-known influencers to promote their products.
At this point, UGC Content Creators have become more preferred instead of old influencers. Because the UGC creates a more sincere and sincere profile for users by creating the perception of ‘one of us’ in people.
It also helps brands get higher performance at less cost.
Anyone who is a brand owner, entrepreneur or anyone who wants additional income can do UGC!
Luckily for you, I have useful training on this topic. You can click the link to check out the ‘UGC Guide for Beginners’ where you can find everything you need to become a UGC.
10. Trend Tracking
The digital world changes very fast. At the same time, different news, trends, viral topics can emerge all around you. That’s why being innovative and staying fresh is so valuable.
To be open to innovations and to see and use the opportunities related to your business, you need to master trends! So? In other words, you need to be a follower of the digital world and a messenger of innovations.
You should keep up with the trends by examining the main trends you see and thinking about ‘how’ to use them for your own brand/account.
You can learn how to follow trends by reviewing my article on how to follow social media trends.
To grow on Instagram, it is very important to create an account that shares active and regular content. You can grow organic on Instagram by writing your own content, interacting with your followers, speaking in your own language and many other tips!
In reference to the above instagram strategies,
Do you want to learn how to Grow without Ads on Instagram in all its details?
If your answer is yes,
You can click the link to review the ‘Instagram Training’ with 50 Hook headlines and 50 CTA sentences that will enable you to reinvent your account in 17 Steps + increase your interactions.
You can contact me for your social media questions and social media consultancy.
