Instagram Creator Marketplace was first tested and launched in the United States in 2022. Recently, Instagram announced the expansion of its Creator Marketplace, bringing together brands and content creators, to eight more countries.
These new markets include Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil.
With Instagram’s new marketplace, which integrates brands with advertising partners and individuals receiving advertising payments, the influencer marketing process is being brought into its own structure:
Individuals will no longer need to message brands or rely on influencer agencies.
Last year, Instagram activated the API feature for communicating and structuring briefs with content creators, inviting brands/agencies interested in collaborations to use the platform.
Brands and content creators using the platform will be able to communicate with each other to collaborate on paid partnerships, allowing advertisers to use organic content as advertisements.
We expect the platform, currently available in the US and 8 other countries, to arrive in our country soon. Once it becomes available and you join the marketplace, you will be able to:
Features of the Content Creator Marketplace:
- You’ll be able to view content opportunities from brands and reach out to the brands you’re interested in.
- You can list your favorite brands, allowing brands to see that you’re interested in collaborating with them.
- The mutual discovery feature enables brands to discover you, allowing them to send partnership messages after discovering you.
- You’ll be able to add your interests to your profile to make it easier for the brands you want to work with to find you (e.g., skincare, beauty, computers, etc.).
- You can create a content creator portfolio to showcase your brand collaborations.
I can say that the platform, which opens the door to professional collaborations for content creators, will be a continuation of organically produced content and the era of nano influencers.
In the expanded market region, Meta also mentioned that it will use machine learning algorithms to match brands with relevant content creators for specific marketing campaigns.
Note: All branded content must be clearly labeled with a paid partnership tag in Feed, Stories, Live, and Reels videos. In content involving collaborations, the #ad and #collaboration hashtags should always be used.
For more information: Instagram Blog
To join the content producer marketplace 🖱️
