Would you like to increase your sales by using the right hashtags on social media? In today’s article, I will talk about how hashtags that help increase sales and views are used on which platforms today.
I can say that social media is a universe that covers a wide range of platforms where we share our memories, facts, suggestions or seek advice about life.
When I was studying and researching big data at university, I used to talk and write a lot about what advantages/disadvantages social media will provide in the future. Of course, I will examine these in a different category.
Let’s come to the problems of what we can do for active, correct hashtag usage on social media and the interactions we expect to come with it. Don’t look at what I call problematic, on the contrary, if you follow the current and trends and check the algorithm once in a while, you will be able to see that there are many ways to strengthen your social media channels.
So why is the use of # among these so important? Does it really help social media interactions? Let’s talk a little bit about that…
Why is it Important to Use Hashtags?
Social media channels are growing every day and algorithms are always working to improve the user experience. On the other side, there is a never-ending pile of content. This means that there are millions of content creators like you who create content with their ideas on social media.
In order to stand out among them and engage your page or channel, I recommend that you pay attention to the use of hashtags. Why?
First of all, hashtags are keywords that allow users to access all resources at once when they search for a question on many social media channels. In this way, users can interact with different channels and content.
If you want your content to be discovered, you should pay attention to this point in your primary research. Only in this way will your content become accessible to large target audiences.
If you want to produce quality content for your business account:
What Should Be Considered When Using Hashtags?
Even though the use of hashtags was first started to be used on Twitter on digital channels, it is now actively used on channels such as Instagram, Youtube or Tiktok.
Even if you are not only a content creator but also a business manager, you should use tags that can attract users to make your brand and products more visible.
For example, if you are a business selling natural stones, you can focus on topics and titles that people interested in natural stones can research and wonder about. Remember that the keywords you will focus on will give you a very good idea about using hashtags.
What should we pay attention to when using hashtags?
- First of all, keep in mind that hashtag usage causes different interactions on each platform! Examine platform-specific uses before trying a single tag strategy on all channels.
- Remember that unnecessary and spammy hashtags can damage your interactions.
- In order for your content to reach the right audience, you need to make a strategic choice between a low-shared tag and a highly-shared tag.
- It is necessary to pay attention to the assumption that unique hashtags can create interaction at the right time, even if not instantly, and can even go viral. For this, following the trends will take you one step ahead.
Creating an Effective Hashtag Strategy
Social media algorithms categorize hashtags based on the content shared. This means that searchers have the opportunity to reach your content directly.
I always talk about the need to understand the algorithm correctly when determining a hashtag strategy. For this
However, since it is not clear that every user will see you directly, you need to determine a hashtag strategy. So how can I do this, I hear you ask? No problem, of course I have suggestions you can pay attention to:
- First of all, as with video creation, you should follow the trends and stay up to date when choosing hashtags.
- Using hashtags in connection with current issues will positively affect the conversions to your content.
- In order to be successful in using hashtags, it may be useful to analyze the liking and following tendencies of the target audience.
- If the hashtag you use in your image or video is compatible with the content, it contributes to your visibility.
- The tags that you will use in harmony with your videos or images that talk about special days with trends and visual feasts will contribute to the visibility of your account in the future.
I think now that we know the tag strategy, it’s time to look at how to use it on which platforms. Then let’s move on…
How Should Youtube Hashtag Strategy Be?
With the development of technology in today’s world, Youtube has become one of the most frequently visited platforms with the increase in people’s behavior towards listening or watching rather than reading.
Over time, competition on the platform has increased with the increase in the number of producers and users. Being more visible and getting more views have become the most important criteria here.
Hashtags can help you to be visible on Youtube. There are some tricks you should pay attention to increase your visibility:
- Remember to make your target keyword a priority hashtag.
- Your video content and the hashtag containing your target keyword should be compatible with each other.
- It will be sufficient to use between 4 and 6 tags in the descriptions.
- The most effective hashtag usage is of course comments. Users leaving hashtags in the comments will contribute to your conversions.
- Remember, unlike other platforms, YouTube is full of content that answers questions such as ‘how to do it’, so the main focus is always on keywords. Therefore, I recommend you to focus on your target word when you use hashtags.
Optimizing your YouTube account will help your videos get more views and increase the number of subscribers. To increase video views and optimize youtube videos:
How Should Instagram Hashtag Strategy Be?
The use of hashtags on Instagram is an issue that has been going on for a long time and has been subjected to many criticisms from time to time.
Hashtags are a great help in terms of visibility of your content, but it doesn’t mean that they will bring you millions of likes and comments.
Therefore, the way to gain success on Instagram with the use of hashtags is to prepare a strategy specific to your niche. Here’s how it works:
- You can continue to use generic hashtags that have been used millions of times, but you need to develop this behavior over the long term.
- One of my recommendations is to focus on your niche. How?
First, research the target audience in your content area. What is it like? What do they pay attention to? Try to analyze situations such as which headlines attract their attention.
- One of the best points you can do for this is definitely competitor analysis!
With competitor analysis, examine pages, influencers and brands with similar content to you. Especially if you want to become an influencer, I recommend you to think about it and pay attention to which areas you can improve yourself.
- TRENDS!
Never stop following trends. Because social media is an area that is always alive and Instagram is one of these platforms. While your night is someone else’s day, the algorithm continues to work like ants working non-stop.
How to follow trends? If you are having trouble with this…
This situation naturally brings new trends after each trendy trend. If your goal is to reach the globe, you should pay attention to these points.
- Do not engage in spam actions and behaviors!
The reason I mention this extra; Instagram allows more intensity in the use of hashtags compared to other platforms. However, most accounts sometimes take actions that can create a spam content situation. For example;
- Using hashtags irrelevant to the content.
- Using more hashtags than necessary.
In both cases, remember that you can confuse the Instagram algorithm!
How Should TikTok Hashtag Strategy Be?
If we come to the subject of how to use hashtags on TikTok, TikTok is a platform that allows the use of hashtags like other social media platforms and thus allows you to reach more people.
Things to do when using hashtags on TikTok:
- You should take care to use hashtags relevant to your content and appeal to your own topic and target audience.
- You should add your tags at the end of the post. It is true that you can use a maximum of 100, but I recommend using between 5 and 10 without spamming.
- Follow and use popular hashtags. In this way, you can reach more people by producing up-to-date content.
- You can create brand hashtags.
- You can follow the trends that suit you and reach users with the hashtags of these trends.
