Instagram has managed to become popular among today’s social media platforms and is one of the large platforms that provide income to its users.
In addition to being able to provide passive income, the possibility of advertising has also brought content and product shares that encourage sales by large and small businesses. Of course, the main issue here is how do you get users to view you more among thousands of businesses?
The solution is clear! You must produce quality content for Instagram!
Regular content production and constant communication with the user is as important as creating quality content for Social Media. Unfortunately, it is not possible to say that I shared, I left, now let’s get interaction…
If you want your profile to get more views, you need to produce regular content and maintain social contact with people.
There are some content techniques you should apply to become a successful content producer on Instagram. By using the techniques I will give below, you can create content calendars related to your own topic and get discovered with trends while closely examining your competitors!
So let’s get started then…
Quality Instagram Content Techniques
The process of content creation is, of course, about knowing why you want to create content and your goals before you know your target audience. You can step into the world of content without knowing what to produce or who to address. But how solid will your step be? We don’t know. That’s why my advice is always to start the process with sure steps and planning.
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Why do you want to produce content?
The first step is to ask ourselves about our goals and aspirations. After clarifying these, you can decide what kind of account you want to create and who you want to address.
Branding is a painful process. However, many businesses that have taken the right goals and steps have reaped the fruits of their time.
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Know Your Target Audience
Knowing your target audience is as important as knowing your goals. Here, an audience is formed in line with your goals and your goal should be to figure out how to reach that audience.
Knowing the needs, interests and accounts followed by your target audience can help you figure out which strategies to implement.
If you have information such as the age and gender of your followers, you can more easily prepare posts that can bring interaction.
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Improve the Appearance of Your Account
Try to create a theme that fits your topic and your target audience and that they will be interested in. In this way, the posts you share one after the other will harmonize with each other and make your account look more professional.
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Prepare Engaging Texts
Gathering the attention of Instagram users is actually a difficult process, as easy as it is from time to time. Because the average attention span of 8 seconds decreases over time due to the increasing content bombardment.
You can use eye-catching image-video titles for this. One of the first areas the user sees before interacting with the post is the text on the video. After attracting the user with these texts, you should write texts that will keep them in the post.
You can use emojis!
Even if emojis are cringe-worthy for some, they continue to attract attention to increase engagement and keep the content alive.
To write prepare engaging texts on Instagram: How to Write SEO Friendly Content?
- Use Live Images
The image you use in your profile should be your own and should be as high resolution as possible. Vivid and clear images can attract users’ attention. In this way, they will stay on your profile longer and may want to review your posts.
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Shoot Reels Videos!
Thanks to Reels videos, which have marked the content production process on Instagram in recent years, business accounts as well as individual accounts win. Especially videos created on a trending trend or trending voice get in front of more users.
What I would advise you to pay attention to here; As a business, use it to produce content related to your own topic rather than applying trends just because they are trending. Because in this way, your videos can leave more lasting effects on your target audience in the general audience.
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Take Advantage of Instagram Collaborations
There are thousands of content creators on Instagram. Having your content created and promoted by a user, rather than as a brand, provides one of the biggest reactions you can get.
The mention of your brand or brand account in a user-generated content about your service or product will create the impression that your business is reliable and verified.
One of the industries that has been using this tactic for many years is the cosmetics and clothing industry. Because instead of buying something immediately, we women like to research alternatives and make decisions by examining a wider range. Even if it is a small lipstick; we decide to buy it after all market research such as price, content, user reviews.
Aware of this, cosmetics and clothing brands can reach large masses, especially through collaborations with female influencers
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Use Relevant Hashtags
Although hashtags have the ability to increase views and views, they can create the perception of spam content in case of overuse. To avoid this situation, my advice is to use tags based on keywords related to the content.
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Use Effective CTAs
Instagram content should serve two purposes. The first one is to increase interaction with your existing followers and expand the brand network. The second is to ensure sales by directing the target audience to the product or service.
To get the reaction we want from users, you need CTAs that we call ‘call to action’. With call-to-action CTAs, you can attract your followers to your website or physical business address.
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Conduct Regular Performance Measurements
Knowing the growth or shrinkage rates of your account can help you plan the next step.
You can see your Instagram efficiency with the data table that allows us to measure the engagement statistics of your videos and posts. In addition, thanks to these measurements, you can determine your content sharing hours, days and content types.
Instagram posts, instagram stories and reels videos… One of the only unchanging features of the content creation process is that you appeal to emotions. A content that appeals to emotions mobilizes the user and helps you get the conversion you want.
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