Social media trends have become an integral part of communication and marketing strategies. By following trends closely, you can incorporate them into your digital marketing strategies and get more engagement, followers and conversions.
Why are Social Media Trends Important?
Social media consists of platforms that thousands of users use to attract more followers and create interaction through individual or business accounts. Social media strategies are also needed to generate revenue while converting through platforms.
Especially the development of the internet age day by day increases the sincerity and loyalty of users to digital. Getting your share from the expanding user/follower base with digital will allow your account to grow rapidly and turn interactions into revenue.
Although it may seem like there are many different slices of the big cake, following the trends and creating strategies will be one of the best social media efforts you can make.
Where Can I Follow Social Media Trends?
There are many websites, blogs and social media accounts where you can follow social media trends. These include a platform like ‘Social Media Today‘ as well as individual trend sharing accounts.
You can choose the one that appeals to you the most among many sources and check blogs or video tutorials throughout the day; you can learn the newly published news in an up-to-date way before anyone else. For this:
- Blogs and algorithm update news from social media platforms such as Instagram, Facebook, LinkedIn etc.
- Up-to-date blog websites such as Marketing Turkey or Social Media Today mentioned above.
- Individual social media news sharing accounts.
If you closely follow the sources in these three items, you can create your marketing strategy more easily.
How to Follow Social Media Trends?
Social media is a set of rapidly developing and changing platforms. In addition to the information data it has, more is added every second at every moment. I have mentioned above the importance of closely following the trends in order to keep our account active and increase our interaction rates among the developing and growing platforms. Now, I will answer the questions of how to follow social media trends and how to apply social media trends.
User Oriented? Customer Oriented?
Before implementing social media trends, you need to know whether your account is user-oriented or customer-oriented. Although they look the same, they have different approaches. These are:
- A user-centered approach puts the user experience at its center.
The customer-oriented approach is concerned with customer satisfaction.
- User-oriented, user needs and expectations are investigated and tried to be understood.
Customer-centered approach deals with customer needs and feedback.
- The user-oriented approach designs products to meet the needs of the user.
The customer-oriented approach deals with product development to meet customer needs and expectations.
By paying attention to the distinction between the two, you can decide which social media trend is more suitable for your business account.
Trends by Platform!
After determining your approach model, you need to decide which platform-specific trend research you will conduct. Many social media platforms such as Instagram, Facebook, TikTok or Pinterest have their own understanding of trends and popularity.
The main reason for this is that all platforms have their own algorithm structures.
If you want your business or individual account to grow on Instagram, I recommend you to do research on websites or accounts where you can closely follow Instagram trends.
Focus on Video Content
In recent years, video content has started to provide more interaction on many platforms such as Instagram and TikTok. With the changing digital age and the decrease in people’s attention spans, more video content has started to be consumed.
So much so that searching for the answer to a question in the titles in the video content instead of finding the answer in the video text is one of the most frequently used research methods. The places where video content consumption is used the most; post videos, Reels videos, live broadcasts and short videos.
Creating Quality Content on Instagram
5 Steps to Create Social Media Content
Be Sincere
By using techniques such as storytelling, you can get more views on your trending videos. Every sincere connection with your users will help shape your loyal audience.
Creative Campaigns
You can produce challenge-style content that can attract the attention of your followers. In addition, you can create stories related to your brand or product and create engaging videos with various templates.
In particular, content with calls to action such as ‘what do you think about this topic? share your thoughts with me! Let’s meet in the comments’ will allow the user to interact with you directly. You can invite your followers into the game.
Use Data Analysis
After researching and analyzing social media trends, you move on to the implementation phase. At this stage, I recommend you to check how much efficiency you get from the strategies you implement. Why?
There are many social media accounts with similar topics but different in appearance and functioning. With millions of accounts, new trends emerge every day. This means that the visibility of the content you prepared on the trend 1 month ago is not the same 1 month later.
Therefore, I recommend you to examine the efficiency you get from the content you produce as well as content production. You can develop or change your strategy plans by looking at the statistical report sections of the platform you use for this.
