The enterprise SEO process was born out of a company’s need to create brand awareness on search engines and to increase interaction and sales by attracting potential customers to the website.
Regardless of whether it is a large or small business, visibility on the web is as important as social media channels that can ensure the survival of brands in the digital world. If you want to rank at the top of queries about your niche or business on the web and make ordinary users your potential customers, enterprise SEO is exactly what you need!
What is Corporate SEO?
Corporate SEO consultancy refers to the process of planning and implementing strategies that will strengthen the digital assets of companies to achieve their online goals.
Enterprise SEO works; By feeding it with technical, internal – external SEO and content, you can rank high in search engines such as Google by surpassing your competitors’ websites in search queries about your own subject.
Before moving on to Corporate SEO, which is one of the SEO optimizations ‘How to do SEO? 2024 SEO Guide‘ I recommend you to read my article!
Corporate SEO Analysis
Before starting the SEO analysis, you need to know the market and competitors you want to enter. The first work you will do for this should be market research.
What is market research? We can say that brands that want to increase their corporate visibility in digital analyze the digital visibility of their competitors before starting their work. At this stage, you can examine issues such as business goals, customer needs, the general state of the market and pricing strategies. Then, by identifying competitors, you should also conduct a competitor analysis by taking 4 competitors that you see closest to you.
There are paid tools for competitor analysis, as well as Google, Yandex etc. You can also benefit from search result pages. How?
By typing your niche in the search box, you can examine the 10 results on the first page. When evaluating the sites in the first 10 results:
- Does it address the same topic as you?
- Is your target audience similar?
- Are there pages on your competitor’s website that you do not have?
- How do they use visuals?
- How do they appeal to the user? (You can review the content on the page)
- Does it respond to user queries?
- Are there on-page CTAs?
You can make reviews by comparing it with your own website on issues such as. Although this method is manual, it is one of my favorite methods. Because the search algorithm updates itself every second of every moment, it is pleasing to quickly see the most up-to-date results in the latest search results.
You can also use paid tools such as Ahrefs or Semrush for faster competitor analysis. How to do competitor analysis on Ahrefs and Semrush? I will touch on the subject in the future.
After analyzing it, we come to the main stage, enterprise SEO work. How to do enterprise SEO for this? What is a corporate SEO consultancy? We can switch to topics such as. Here you come…
What Does Corporate SEO Service Include?
Another priority when starting the corporate SEO process will be to create a website architecture with a professional approach. Your website structure should serve the user experience and provide users with the information they are looking for.
You can follow the steps I have given below when starting corporate SEO work.
Establishing the Site Structure
Designing the site structure will allow you to have an idea for your work before the formation of a corporate website. By site structure, I mean your home page, your about us page, your work, your partnerships and blog content pages.
In the construction of the site structure, we usually encounter header and footer, that is, the bottom and top menu areas. Since these areas have a navigation feature for the user, they should be designed correctly and designed in harmony with each other.
Keyword Research
Keyword research is very important in Corporate SEO and all SEO efforts. Keywords are the key points that enable your web pages to appear in search results and appeal to the user.
One of the first things you can do is to examine the target audience’s queries about your niche. After reviewing the first 10 pages, you can use tools such as Google Ads Keyword Planner, Ahrefs and Semrush to determine the words you will use on your pages.
After the research, you can analyze the keywords you extracted according to their search volumes and trends and integrate them into your website or articles.
On-Site SEO Activities
- What does On-Site SEO work include?
- Meta title and meta descriptions.
- Title tags such as H1, H2.
- URL structures.
- Canonical, hreflang structures.
- Internal linking.
- Site maps etc. It includes optimizations such as.
Although on-site SEO works are perceived as the simplest areas by most SEO experts, I can say that meta titles and descriptions are the first and most important places to attract the user.
Content Marketing
Content marketing is an indispensable strategy for websites that want to attract organic traffic. Content planning is especially important for corporate websites where you do not sell products but try to create conversions through CTAs by attracting users to the site.
When creating a content plan for your corporate website, you can examine which queries users interested in your topic make on the web. In addition, you can use Google Trends to examine the seasonal interest level of your topic and create strategies in advance that can attract users to your website during low seasons.
Since content marketing greatly helps corporate brands gain visibility on the web, you can increase interaction rates by working with content writers with professional support.
You can follow the steps of content marketing by reviewing my article How to Write SEO Friendly Content?
Off-site SEO Studies
Off-site SEO studies consist of processes we call backlinks. In SEO, reference links from external sources are as important as on-page or inter-page linking.
We call the links coming from external sources to your site as backlinks. As in every SEO process, there are some issues you should pay attention to in backlink purchases. These are:
- The backlinks you will receive must be relevant to your subject.
- The websites from which you will receive reference links are expected to be compatible with your own website and niche.
- You should get link outputs from websites with high DA (domain authority).
- Since quality backlink purchases will bring organic traffic in the long run, you should carefully choose the keywords and texts you will use.
Social Media Marketing
By connecting your social media channels and your website, you can enable your users to switch between your accounts and bring multi-channel traffic.
In addition, you can strengthen your website traffic with the link work you will do through your social media channels. You can carry out social media marketing together with your corporate SEO efforts to reach your potential customers, communicate with them and increase brand awareness.
Local SEO Studies
Local SEO refers to the Google My Business area where businesses provide detailed service instructions to users searching for them, along with their physical address.
Local SEO allows users looking for your business to visit you at your physical address between the working hours you have specified. It also increases your chances of appearing in the map result section of search queries that your web pages cannot appear.
Since Corporate SEO is a subject that concerns small and large-scale businesses, you should have a ‘Google My Business’ account and be up-to-date for a more professional appearance. Especially the comments of your customers who are satisfied with your services will increase the reliability of your account and increase the ranking of your website within the scope of Google EEAT.
Analysis and Reporting
Measuring the efficiency you have received after the stages I have given above constitutes the most important source for your next work. You can examine the campaign effects by closely following SEO activities and observing the graphs.
For this, you can use Google Search Console and Google Analytics tools to analyze the conversions that your website and social media accounts integrated with your website bring to your corporate website.
While all these studies enable you to create your Corporate SEO strategies, you can support your future SEO efforts by analyzing traffic sources.
Corporate SEO Increases Your Brand Value!
Thanks to corporate SEO efforts, your brand awareness increases. Increasing the awareness of your brand brings with it an increase in potential customers and turnover.
Businesses that want to keep up with the digital age need to design their websites with design and content suitable for user experience by providing a professional appearance in search engines such as Google, Yandex or Bing.
And of course social media! If you combine social media with SEO, your sales and traffic will increase!
Within the framework of SEO consultant, you can contact me if you want to get Corporate SEO consultant and ensure that your website is visible in search engines.
