Everyone wants to grow on Instagram, but no one seems to know the value of growth without ads. Growing organically ensures that the account reaches the right target audience and relevant followers come to your account.

Before moving on to ways to grow on Instagram without ads, let’s learn ‘what is the Instagram algorithm?

How Does the Instagram Algorithm Work?

The working logic of the Instagram algorithm is actually similar to other search engines. 

By measuring according to the level of interest and curiosity;

• Which content you are interested in,
• The ones you find worth watching,
• That you read the information he gave,
• The ones you saved in case I need them later,
• And it works based on the content you send to the users you interact with.

The algorithm analyzes the accounts you interact with and shows the content it thinks you like in the discover feed. Therefore, it will be useful to interact with accounts from your niche while producing content on Instagram.

You can read the article to learn the working logic of the Instagram algorithm in content formats.

Instagram Tips to Increase Engagement

Our goal is to grow on Instagram without ads! 

Our priority is to optimize the Instagram account and apply the tips I recommend below while sharing. 

1. Using Keywords in the Name 

Keyword usage is very valuable on Instagram, just like on Google. As a result of queries typed into the Instagram search bar, you can get more people to discover your business account. 

If I give examples from my own account;

Ceren Yılmaz | SEO & Social Media Specialist

2. Create a Biography that Attracts Followers

It’s often not easy for people to discover your account or scroll through your content. And even if they do, you need to give them a reason to stay on your profile. This is very important, did you get their attention?

Because you only have 3 seconds to impress them! Isn’t that a very short time? Yes, it is, and it’s getting shorter by the day. That’s why you should optimize your Instagram bio to keep the users who come to your profile by chance and convince them to follow you.

While doing this;

• Who you are (business, brand, personal account)
• What benefit do you provide?
• If you have a product/service, what is it?
• Which category do you serve in? 
• How should they get in touch? You need to answer questions like.

For example;

Its mean;

I help you grow without ads on Instagram and Google | +6 years experience

SEO, Instagram and UGC Training

Contact for consultation

3. SEO in Caption

When sharing content on Instagram, the ‘description’ section, where text or emoji is left, is one of the most effective areas where you can increase your chances of getting in front of your target audience!

For example, as a digital marketer, I produce content about ‘SEO, social media and content creation’ on my Instagram account. 

In order to reach the target audience and increase my potential clientele, I create informative or entertaining content from time to time and use words ‘relevant to my niche’ in the description section. 

*There are many target keywords I can count such as digital marketing, social media management, SEO consultancy, target audience, hook title, CTA, trending music.

My Instagram Account

4. Correct Hashtag Usage 

Hashtags are still effective today, although not as much as they used to be. 

To get the expected efficiency from hashtags, you need to use ‘content-related tags’. Among the things that have changed compared to the past;

• Overdoing the use of hashtags can create spam. To prevent this, it will be sufficient to use between 3-5 tags.
• The algorithm attaches importance to the correct use of hashtags. Hashtags added just for interaction, independent of content, can create spam.
• Banned hashtags such as #fyp does not make it fall into discovery as it is thought!!!

On the contrary, since it is banned, it can cause situations such as being banned from the algorithm, irrelevant interaction and bot accounts.

What are Banned Hashtags?

As the name suggests, banned hashtags are tags that are not recommended for use. The number of known banned hashtags is 114,000.

If you want your content to fall in front of the right people and increase your potential customers/clients, you should pay attention to the use of hashtags.

You can learn about the use of hashtags on social media and the use of hashtags on other platforms through my article.

5. Sharing on All Formats

The most used format to provide interaction on Instagram is usually reels videos. Yes, reels content makes a great contribution to interaction, but it is not enough alone!!!

In addition to reels content, single post and carousel post sharing is also necessary.

Reels content extends the screen time of users because it is watchable, but if the posts are used correctly, it makes it much easier to reach the potential target audience. How? By using keywords of course!

When sharing a post, go to the ‘advanced settings’ option at the bottom of the screen and then click on the field that says ‘write alternative text’.

The words you should write in this field should be informative expressions about your content.

6. Active Use of Stories

Stories are one of the Instagram content formats. The reason why I keep them separate from the top section is that they play a big role in terms of ‘referral to sales’!!!

While working to reach potential target audience with other content types, you can increase sales by using stories! 

To calculate the success rate of stories;

‘If at least 9-10% of your followers see your stories, your stories are getting good engagement! You need to share at least 1-3 stories a day and communicate sincerely with your followers ‘in your own language’.

7. Interaction with Competitors

You can increase your own engagement by engaging with competitors! How?

If you like competitors’ posts and leave ‘meaningful comments’, they will reply to you. If your comment makes sense and supports the general opinion, different people will also like your comment and it will appear at the top of the comments on related posts/reels. With this tactic alone, you can attract potential followers of your competitors to your profile. 

As a Ceren Yilmaz proverb says: “If you want engagement, you have to give engagement!”.

8. Before and After Sharing

One of the biggest mistakes of those who produce content on Instagram is to share the content and then leave the application, which is something that the algorithm never likes!

Because Instagram, just like other platforms, gives importance to the activity in the application. So when you are going to share;

• Browse instagram before sharing. Interact with content relevant to your niche. You may even discover new ideas and strategies while doing so.
• Make your post.
• Afterwards, take care to interact and stay active again.

9. Working with UGC and Influencers

Another method to achieve ad-free growth will of course be the support of ‘community builders’. One of the only things marketing teaches us:

The potential customer wants to see results! How is the satisfaction? What are the benefits? That’s why many big brands collaborate with well-known influencers to promote their products.

At this point, UGC Content Creators have become more preferred instead of old influencers. Because the UGC creates a more sincere and sincere profile for users by creating the perception of ‘one of us’ in people. 

It also helps brands get higher performance at less cost.

Anyone who is a brand owner, entrepreneur or anyone who wants additional income can do UGC! 

Luckily for you, I have useful training on this topic. You can click the link to check out the ‘UGC Guide for Beginners’ where you can find everything you need to become a UGC.

10. Trend Tracking

The digital world changes very fast. At the same time, different news, trends, viral topics can emerge all around you. That’s why being innovative and staying fresh is so valuable.

To be open to innovations and to see and use the opportunities related to your business, you need to master trends! So? In other words, you need to be a follower of the digital world and a messenger of innovations.

You should keep up with the trends by examining the main trends you see and thinking about ‘how’ to use them for your own brand/account. 

You can learn how to follow trends by reviewing my article on how to follow social media trends.

To grow on Instagram, it is very important to create an account that shares active and regular content. You can grow organic on Instagram by writing your own content, interacting with your followers, speaking in your own language and many other tips!

In reference to the above instagram strategies,

Do you want to learn how to Grow without Ads on Instagram in all its details?

If your answer is yes,

You can click the link to review the ‘Instagram Training’ with 50 Hook headlines and 50 CTA sentences that will enable you to reinvent your account in 17 Steps + increase your interactions.

You can contact me for your social media questions and social media consultancy.

The post 10 Steps to Organic Growth on Instagram appeared first on Ceren Yılmaz.

What is UGC?

It is a type of content that includes videos, blogs, comments and social media posts produced for the purpose of trying and promoting a brand product by the consumer.

In recent years, the perception of ‘sincerity and naturalness’ of smaller accounts instead of macro influencers has led to wider conversions from product/service promotions.

What is a UGC Content Creator?

A UGC Content Creator is someone who ‘creates content based on their own experience’ about a brand’s product/service. This content can be in the form of social media posts, product test videos, blog posts or reviews.

The main purpose of UGC creators is to share their feedback about the product in an ‘organic and sincere’ way. In this way, the person who wants to get information about a similar product/service will be more interested in ‘real experiences’. UGC creators promoting a brand are generally preferred because of their familiarity with brands, as they are usually close followers or users of a particular brand or product.

Characteristics of UGC Content Producers:

• Creativity: The ability to produce different and engaging content is a must for a UGC content creator.
• Social Media Knowledge: It is important to be able to use social media platforms effectively and understand the dynamics and target audiences of different platforms.
• Communication Skills: The ability to express your thoughts clearly and effectively and to communicate with brands and their followers in a healthy way is essential.
• Knowledge of Photography or Videography (preferred): Being able to create visual content makes the content more impressive.
• Regular Content Production Discipline: It is important to constantly produce new content and keep your followers active.
• Brand Loyalty: It is important that they believe in the values of the brand they work for and produce content that reflects these values.

• Analytical Thinking: Ability to measure the performance of their content and make improvements accordingly.
• Following Trends: Keeping content up to date by following social media trends.

You can click on the link to learn the answer to ‘How to follow social media trends?

• Honesty and Integrity: Being able to sincerely share their own experiences with products or services.
• Flexibility: Ability to adapt to the demands of brands and changing situations.

In addition to these characteristics, the following skills are also important to be a successful  UGC content producer:

• Storytelling: Describe experiences in an engaging way.
• Building Interaction: Building a community by interacting with followers.
• Being Open to Criticism: Being open to constructive criticism and improving oneself.
• Marketing Knowledge: Understanding marketing strategies and aligning content to these strategies.

To summarize, UGC content producers are people who can think both creatively and analytically, use social media effectively and show their commitment to brands through their content. Thanks to these characteristics, they can achieve successful results both for themselves and the brands they work with.

How to Become a UGC Content Creator?

You can follow the steps below to become a UGC content producer:

• Identify Your Target Audience:

What are you interested in and who do you want to reach? What are the demographics of the target audience? Which types of content do they interact with more? You need to answer questions like.

• Improve your Social Media Accounts:

By creating a professional profile; you should share content that reflects yourself and your interests. By sharing content regularly, you can discover and interact more with the types of content that the target audience is interested in.

When it comes to improving social media, a ‘Strong Instagram Profile’ will come to mind. What I am talking about here is not to have a high following, but to be a profile that brands want to work with and at the same time be a content producer who creates content that attracts attention.

Here’s how to do

With the ‘Instagram 101’ ebook, which allows you to reinvent your account in 17 articles + 50 Hook Headlines and 50 CTA sentences, you can reach more people and become an account that brands want to work with.

• Produce Quality Content:

Visuality, creativity and originality are the 3 most important features that are always sought after. It is very important that the visual shots you make are of high quality, attention-grabbing and original content.

Remember that brands prefer content creators with their own style.

• Contact Brands:

You can start by researching the brands you want to work with. While doing this; you can contact the brand side by choosing a product/service that you have experience with and are satisfied with.

Always create a portfolio beforehand. If you don’t have a portfolio, as I said above, you can produce content using the products you currently use and send it to brands.

You can learn how and with which methods to create the right content by taking advantage of my article ‘Producing Social Media Content in 5 Steps’.

What is the Difference Between UGC Content Creator and Influencer Marketing?

• UGC refers to user-generated content. Users can share their own experiences and ideas with their followers. In return for this process, they can progress without getting paid / buying products; There are also fees paid by the brand.

Influencer marketing refers to the production of content in accordance with the briefs given by brands. Since brand requests are at the forefront here, more disciplined progress is made and influencers are paid.

• You don’t need very high followers to be a UGC content producer. But in influencer marketing, people are preferred according to their follower rates and their influence on people.

• UGC content is often created in a natural and authentic way. Users reflect their real experiences and present in their own style. Influencers, on the other hand, act on the text or space designated for the promotion/advertising of the product.

Why Should Brands Choose UGC?

• Credible Content: UGC content is more credible than brands’ own rhetoric.
• Broad Audience Reach: UGC content reaches a wider audience by spreading organically.
• Good Customer Relationships: UGC content builds stronger and more intimate relationships with customers.
• Good Marketing Results: UGC content leads to higher conversion rates and better brand awareness.
• Differentiation from the Competition: UGC content helps brands stand out from the competition and become memorable.

In summary, UGC content enables brands to communicate more effectively with consumers, increase brand awareness and boost sales. Therefore, investing in UGC is a very important strategy for brands in today’s digital marketing.

The post What is UGC? How to Become a UGC Content Creator? appeared first on Ceren Yılmaz.

These new markets include Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil. 

With Instagram’s new marketplace, which integrates brands with advertising partners and individuals receiving advertising payments, the influencer marketing process is being brought into its own structure: 

Individuals will no longer need to message brands or rely on influencer agencies.

Last year, Instagram activated the API feature for communicating and structuring briefs with content creators, inviting brands/agencies interested in collaborations to use the platform. 

Brands and content creators using the platform will be able to communicate with each other to collaborate on paid partnerships, allowing advertisers to use organic content as advertisements.

We expect the platform, currently available in the US and 8 other countries, to arrive in our country soon. Once it becomes available and you join the marketplace, you will be able to:

Features of the Content Creator Marketplace: 

• You’ll be able to view content opportunities from brands and reach out to the brands you’re interested in. 
• You can list your favorite brands, allowing brands to see that you’re interested in collaborating with them. 
• The mutual discovery feature enables brands to discover you, allowing them to send partnership messages after discovering you. 
• You’ll be able to add your interests to your profile to make it easier for the brands you want to work with to find you (e.g., skincare, beauty, computers, etc.). 
• You can create a content creator portfolio to showcase your brand collaborations. 

I can say that the platform, which opens the door to professional collaborations for content creators, will be a continuation of organically produced content and the era of nano influencers. 

In the expanded market region, Meta also mentioned that it will use machine learning algorithms to match brands with relevant content creators for specific marketing campaigns. 

Note: All branded content must be clearly labeled with a paid partnership tag in Feed, Stories, Live, and Reels videos. In content involving collaborations, the #ad and #collaboration hashtags should always be used.

For more information: Instagram Blog

To join the content producer marketplace

The post Instagram Creator Marketplace appeared first on Ceren Yılmaz.

How to Advertise on Instagram?

There are two different methods for advertising on Instagram: through the Facebook Business Manager and directly through the Instagram app.

Facebook Business Manager

The Facebook Ad Manager is an effective tool for managing Instagram ads. As Facebook and Instagram are managed by the same company, advertisers can use the Facebook Ad Manager to place Instagram ads.

The Facebook Ad Manager offers various targeting options to ensure ads reach the intended audience. This allows for personalized advertisements to be shown to Instagram users. 

Additionally, through the Facebook Business Manager, you can set the ad budget and duration, monitor campaigns, and view performance reports.

To advertise through the Facebook Ad Manager:

• Open and sign in to the Facebook Ad Manager.
• Define your primary objective, such as brand awareness, traffic, reach, engagement, app installations, video views, potential customer acquisition, and conversion.

After setting the objective, name your Instagram ad campaign and activate split testing to evaluate the effectiveness of your ad strategies.

I recommend enabling Campaign Budget Optimization. This feature allows you to allocate a budget for the entire campaign or a specific duration.

The daily budget option allows Instagram to spend up to your specified daily spending limit. This option is ideal for brands with fluctuating budgets throughout the campaign.

On the other hand, the lifetime budget option allows you to set a specific end date for the campaign. Instagram can only spend during this defined period.

For first-time advertisers, choosing the “Lowest Cost” option may be sensible since you may not have enough data to refine your bidding strategy. This option prevents overspending or underspending.

Leave Ad Scheduling and Placement settings as they are, and customize them later if desired. After configuring everything, click on “Create Ad Account” and specify the country, currency, and time zone for your ad campaign. The application will then direct you to the Ad Set section for the next steps.

• Define your target audience.

Properly identifying the target audience for your advertising allows your ads to reach relevant individuals and enables you to connect with your potential target audience.

• Place your ads.

 If you are going to advertise on Facebook and Instagram, you can allow the ad manager to set up placements by selecting ‘Automatic Placements.’ However, if you are advertising only on Instagram, you can remove the other platform through the ‘Edit Placements’ option.

• Create your Instagram ads. 

The most enjoyable stage of the advertising process is creating your ads. At this stage, you need to decide whether you want to promote an existing post or create a new one.

If you want to use an existing post for promotional purposes, choose one from your feed, preview the ad, and make sure to add an appropriate call-to-action (CTA) button.

To create a completely new Instagram ad, select a format – you can choose from Carousel ads, Single Image or Video ads, or Collection ads. To display the ad in both the Instagram feed and stories, you can upload a new media file for each placement. After adding the files, you can customize the appearance of the image or video.

In the Text and Links section, fill in the ad text and links. Afterward, you can preview the ad campaign by clicking on the ‘Review’ option to check the details before finalizing it.

How to Write SEO Friendly Text?

Ads on the Instagram App

Instagram ads typically consist of image or video content and can be displayed in the Explore section or the news feed, allowing brands to showcase their products or services to a broader audience and attract potential customers.

To sponsor an Instagram ad:

•  You must have a business profile.
•  Select the post you want to advertise.

 After choosing the post, check the ‘Promote’ option at the bottom right.

• Define your ad objective.

When advertising on the Instagram application, you are presented with two options for selecting a target audience: automatic target audience and creating your own target audience.

The automatic option allows the application to analyze your followers and reach users with similar profiles/preferences. Alternatively, if you want more control over your target audience, you can create your own custom target audience.

• Set Budget and Campaign Duration.

After defining your target audience, you need to choose your advertising budget and the number of days your ad will be displayed. If you are unsure about how much budget to allocate, you can click on the ‘Learn about budget, duration, and distribution’ section at the bottom to review recommended budgets.

Additionally, the Instagram application ensures that your ad does not exceed the set budget limit.

• Publish Your Ad.

This is the section where you perform final checks before publishing your Instagram ad. You can review aspects such as the ad’s appearance, call-to-action phrases, and headlines.

Finally, after completing the payment, you can launch your ad.

See. How to Advertise on Google?

Instagram Ad Costs

Instagram ad costs are billed in dollars. The average Instagram ad costs are approximately:

• – $0.00 – $0.25 per click
• – $0.00 – $4.00 per 1000 impressions
• – $0.03 – $0.08 per interaction

The amount you pay for Instagram ads depends on various factors, including ad budget, type, industry, and more.

Instagram Ad Models

Instagram offers various ad formats for businesses of all sizes aiming to reach their potential target audience. The types of Instagram ads include:

Story Ads

Story ads are full-screen ads that users see while scrolling through stories. They can be in photo or video format and last up to 15 seconds. Story ads are ideal for increasing engagement and directing traffic to a website.

Video Ads

Video ads appear in users’ feeds and the Explore tab. They can last up to 60 seconds and can be in horizontal, vertical, or square format. Video ads are great for showcasing products or services in more detail.

Photo Ads

Photo ads appear in users’ feeds and the Explore tab. They are square or vertical format images and are effective for introducing products or services.

Carousel Ads

Carousel ads display 2 to 10 visuals or videos in a single post. This format encourages users to browse through products and generates more interaction. Carousel ads allow you to showcase products in different colors and styles.

The post Ads on Instagram: How to make Instagram Ads? appeared first on Ceren Yılmaz.

Instagram, which has different algorithms, has tab-specific ranking factors. If we understand how the algorithm works, it’s time to learn how it ranks on which tab.

Let’s get started…

How is Instagram Feed Ranked?

Instagram feed is updated entirely based on user statistics. The main purpose of the algorithm here is to monitor you and sort the content in your feed that will allow you to spend more time on the application.

Therefore, you will see the content of the accounts you follow in your feed as well as the accounts you do not follow. Because the algorithm is programmed to keep your attention for a long time, it also suggests different accounts that match your interest.

In general terms, the stream ranking is updated depending on the following factors:

• Activity (Likes, comments and shares)
• Post Information (number of likes-comments, engagement rate and sharing time)
• Account Information (last 1 week engagement level)
• Engagement History (level of interest in posts)

How to Create Quality Instagram Content to Engage Followers?

How is Instagram Explore Ranked?

Instagram Explore ranking, as in other areas, is shaped according to user behavior. These include: There are metrics such as past followings, likes and comments, saved posts and, of course, time spent.

In summary, if you want your content to be discovered, you need to make popular posts. In the Explore area, Instagram is more interested in how fast a post or video gets ‘engagement’.

How are Instagram Stories Ranked?

As with streaming and discover, there are certain signals that determine how stories should be ranked. Here are 3 factors that influence Instagram story ranking:

• Frequency of viewing other accounts’ stories,
• Methods of interacting with stories (likes, messages),
• The level of interaction you and accounts close to your account have with other users,

Factors such as the time spent on Instagram stories, reaction to content and profile orientation determine the ranking of your Instagram stories.

You inform the algorithm about your level of closeness with many processes such as time spent in Instagram stories, reaction to content and profile orientation. In line with the information you provide and account activity, the algorithm updates the most appropriate feed, story and discover tabs for you.

The post 2024 Instagram Rankings: How is it Determined? appeared first on Ceren Yılmaz.

Previously, brands used social media channels mostly to open their corporate pages and attract customers to their physical addresses or websites during possible campaign periods. Now, they can promote their brands and businesses, sell their products and collaborate with influencers or similar brands.

Businesses or accounts that actively use social media channels can build a loyal following over time. At this point, brands that want to have a loyal customer base are faced with the process of ‘content creation‘! If you want to generate revenue from social media, you need to use social media actively and not leave your followers empty by producing regular content.

Contrary to outward appearances, producing content on social media is not easy and requires patience and time. You can make this process less painful with a careful and carefully prepared social media content plan. For this, I will answer the questions of how to create social media content and how social media content production should be…

What is Social Media Content Creation?

Social media content production means creating original and regular content for social media platforms. It allows you to attract user attention to your social media account with engaging content and then turn this interest into sales.

In order to understand content creation, I recommend you to understand the process itself. Why?

Social media content production requires; time, patience, research and trend following. However, content production takes place in two ways on social media channels; It consists of monthly or weekly plans created for brands and content production processes based on initiative with the followers of individual accounts.

Accounts that want to increase the number of interactions with social media content can carefully prepare a content plan to produce active content, or they can follow popular trends and reach different followers with original content by doing ‘challenge’ style trends.

2024 Social Media Trends: How to Follow?

How to Create Social Media Content?

How to create engaging social media content? For those who don’t know where to start… In order to make better use of popular and money-making channels such as Instagram, Youtube, Tiktok, you should create original content and reach your audience. Here is what you can do:

Do Research

As in every marketing process, the first stage starts with research. After a well-done research, the other processes will be easier and more organized. Therefore, if you are going to produce content for social media, regardless of the platform, the first thing you should do is to ‘examine competitors and the market‘.

By examining profiles close to your own content on the social media channel you aim to interact with, you can create content ideas that you will use in the next stages. One of the best things you can do for this is definitely to look at trending audio or video ideas. You can apply these ideas as they are, or you can adapt them to your own concept and present them to your followers in a more original structure.

Set Your Goal

What is your goal? Do you want to attract people to your blog? Do you want to increase followers or sell services? You should know why you want to produce content for social media. If your goals are not clear, you may experience blockages after a while. 

Knowing your goals will help determine the content strategy and the type of content you will create afterwards. You can increase your interaction strategies by deciding on the types of content you will use on your profile, such as video, text, images, infographics or live broadcasts.

Make a Content Brief

Having a set content calendar means regular content sharing and loyal followers. Instead of rushing to produce instant content, you can increase interaction rates by sharing prepared content such as text and images with the user when the time comes.

Having a content calendar will ensure that the algorithm sees you constantly, as it will enable you to share content regularly. As the algorithm notices the order in your account, there will be positive reflections on the interaction rates.

How the Instagram Algorithm Work?

Don’t Forget Design!

As we know from different social media channels like Instagram, Youtube or TikTok, design is everything! Why?

Because before attracting the user to your account or post/video, you need to attract their attention. Attracting attention means interaction in today’s digital world. For more engagement, you need to use attention-grabbing designs, headlines, images and texts.

For example, a headline like ‘How did I make money from Reels videos?’ will catch the attention of most content creators, and if you have a design that matches the headline, you will notice an increase in the number of accounts you reach.

Follow Statistics

Now that you have a basic understanding of how social media content production works, you have reached the stage of examining the interactions from the content you produce.

This stage is as important as the content production stage itself. Because the interaction rates from the content you produce and share with your followers are important for the growth of your account. It will allow you to analyze what you have done and see which content you are successful / unsuccessful in.

Brand/account awareness and engagement rate is one of the key metrics you need to measure and analyze on social media channels.

The basic content production processes you need to increase followers and grow your account on social media channels are the ones I have described above.

Remember, social channels are platforms that are open to updating and renewing themselves every second of every moment. Just as a trend or music style can change over time, thousands more are created every second on social media channels.

For content creators who produce content on platforms like Youtube and Instagram:

• Instagram SEO: Increase Your Engagement and Visibility!
• Youtube SEO: Optimize Your Youtube Channel!

That’s why you should stay up to date and constantly renew yourself. More than anything else, you need to be aware of the processes of ‘following trends‘, which I frequently mention in every social media content. 

Remember! Those who follow the current, stay up to date. Those who follow trends are potential trend setters. I’m telling you

The post 5 Steps to Create Social Media Content appeared first on Ceren Yılmaz.

Why are Social Media Trends Important?

Social media consists of platforms that thousands of users use to attract more followers and create interaction through individual or business accounts. Social media strategies are also needed to generate revenue while converting through platforms.

Especially the development of the internet age day by day increases the sincerity and loyalty of users to digital. Getting your share from the expanding user/follower base with digital will allow your account to grow rapidly and turn interactions into revenue.

Although it may seem like there are many different slices of the big cake, following the trends and creating strategies will be one of the best social media efforts you can make.

Where Can I Follow Social Media Trends?

There are many websites, blogs and social media accounts where you can follow social media trends. These include a platform like ‘Social Media Today‘ as well as individual trend sharing accounts.

You can choose the one that appeals to you the most among many sources and check blogs or video tutorials throughout the day; you can learn the newly published news in an up-to-date way before anyone else. For this:

• Blogs and algorithm update news from social media platforms such as Instagram, Facebook, LinkedIn etc.

• Up-to-date blog websites such as Marketing Turkey or Social Media Today mentioned above.

• Individual social media news sharing accounts.

If you closely follow the sources in these three items, you can create your marketing strategy more easily.

How to Follow Social Media Trends?

Social media is a set of rapidly developing and changing platforms. In addition to the information data it has, more is added every second at every moment. I have mentioned above the importance of closely following the trends in order to keep our account active and increase our interaction rates among the developing and growing platforms. Now, I will answer the questions of how to follow social media trends and how to apply social media trends.

User Oriented? Customer Oriented?

Before implementing social media trends, you need to know whether your account is user-oriented or customer-oriented. Although they look the same, they have different approaches. These are:

• A user-centered approach puts the user experience at its center. 

The customer-oriented approach is concerned with customer satisfaction.

• User-oriented, user needs and expectations are investigated and tried to be understood.

Customer-centered approach deals with customer needs and feedback.

• The user-oriented approach designs products to meet the needs of the user.

The customer-oriented approach deals with product development to meet customer needs and expectations.

By paying attention to the distinction between the two, you can decide which social media trend is more suitable for your business account.

Trends by Platform!

After determining your approach model, you need to decide which platform-specific trend research you will conduct. Many social media platforms such as Instagram, Facebook, TikTok or Pinterest have their own understanding of trends and popularity.

The main reason for this is that all platforms have their own algorithm structures.

If you want your business or individual account to grow on Instagram, I recommend you to do research on websites or accounts where you can closely follow Instagram trends.

See. How Instagram Algorithm Works?

Focus on Video Content

In recent years, video content has started to provide more interaction on many platforms such as Instagram and TikTok. With the changing digital age and the decrease in people’s attention spans, more video content has started to be consumed.

So much so that searching for the answer to a question in the titles in the video content instead of finding the answer in the video text is one of the most frequently used research methods. The places where video content consumption is used the most; post videos, Reels videos, live broadcasts and short videos.

Creating Quality Content on Instagram

5 Steps to Create Social Media Content

 

Be Sincere

By using techniques such as storytelling, you can get more views on your trending videos. Every sincere connection with your users will help shape your loyal audience.

Creative Campaigns

You can produce challenge-style content that can attract the attention of your followers. In addition, you can create stories related to your brand or product and create engaging videos with various templates.

In particular, content with calls to action such as ‘what do you think about this topic? share your thoughts with me! Let’s meet in the comments’ will allow the user to interact with you directly. You can invite your followers into the game.

Use Data Analysis

After researching and analyzing social media trends, you move on to the implementation phase. At this stage, I recommend you to check how much efficiency you get from the strategies you implement. Why?

There are many social media accounts with similar topics but different in appearance and functioning. With millions of accounts, new trends emerge every day. This means that the visibility of the content you prepared on the trend 1 month ago is not the same 1 month later. 

Therefore, I recommend you to examine the efficiency you get from the content you produce as well as content production. You can develop or change your strategy plans by looking at the statistical report sections of the platform you use for this.

The post 2024 Social Media Trends: How to Follow? appeared first on Ceren Yılmaz.

In this article, I will try to explain this complicated process for you in its simplest form. First of all, you should know; Instagram has more than one algorithm structure! How?

Instagram gives content producers and users many areas with feed posts, reels videos, live broadcasts, instagram stories and discovery pages. Having more than one area brings different algorithm approaches. If you want to have high engagement on Instagram, you need to know how the algorithms work.

Before delving into the workings of the algorithm, I recommend reading my article on Creating Quality Content on Instagram. Remember, content is everything! For original and engaging content, follow these

5 Steps to Create Social Media Content

What is Instagram Algorithm?

The Instagram algorithm evaluates the interactions received as a result of posts and user behavior on user pages. This evaluation is linked to the user’s interests and which content they are more in touch with.

The main purpose of the algorithm here is to bring more content that the person may be interested in. If you remember, in the early days of Instagram, it only showed feed posts and many of them were overlooked. In order for accounts to interact more with each other, they decided to develop a streaming system that sorts them according to ‘order of importance’.

Among the structures created in this direction:

• Instagram stories, where people tend to see more of their close friends.

• Explore is the space people use to discover new things.

• Reels is the area where content is produced to provide more pleasure, information or appeal to emotions.

How Does the Instagram Algorithm Work?

Instagram algorithm is shaped according to users’ interests and behaviors. I mentioned above that Instagram tabs have their own unique algorithm. Here’s what you need to know before looking at how the algorithm works according to tabs:

• The Instagram algorithm ranks accounts that bring users to the platform and keep them on the app for a long time.

• If your account receives frequent visitors and keeps them on the app for a long time, the Instagram algorithm will expose both your page and your content to more people.

• The algorithm examines page followings, interactions, messaged accounts and our reactions to featured ads.

In a nutshell, the Instagram algorithm determines which post or video is ranked in your home page feed entirely according to you. For example, the ‘explore’ tab consists entirely of common interests with you and other accounts you follow. To learn the Instagram algorithm’s own systematics:

Feed Posts

The Instagram feed tab consists of your home page feed. The content you see in this area is sorted according to which accounts we interact with. The content you see on the home page is entirely related to the time you spend in that area. When you like and review an account or post, the feed feature is activated and the relevant account starts to appear more often.

Reels Videos

The main purpose of the Instagram Reels tab is to present the user with content that is relevant to their interests. Compared to the feed area, Reels videos focus not only on your interests, but also on content that can entertain you.

In this respect, it is similar to the Discover tab.

Explore Page

The Instagram discover area is designed to bring up accounts or videos with the types of content we interact with, along with our interests. Any post you watch or review in this area will have a direct impact on how the algorithm works.

Instagram Stories

The Instagram stories area is shaped by the accounts you interact with the most. In this area, you’ll see content from people whose stories you frequently reply to, and posts from accounts you’re in constant contact with. The basic principle of the algorithm here is that it wants to make sure you don’t miss content.

Instagram Lives (IGTV)

Similar to other tabs, Instagram live broadcasts area is shaped according to the live broadcasts you follow.

Here, just like in other tabs, the algorithm tends to show the types of live broadcasts that you have watched and interacted with before.

Factors affecting the live streaming algorithm:

• Account age and engagement

Newly opened accounts may be less visible than older, active accounts.

• Account Verification

Verified accounts on Instagram can attract more engagement as they seem to give a more trustworthy image.

• Live stream quality

High quality live streams provide higher visibility because they keep the user engaged with the broadcast.

• Account Type

Business accounts can get more visibility than individual accounts.

Your Instagram account may be an individual account that has not yet been verified. If the examples I have given above do not match your personal account, do not panic!!!

Because in order to convert from the algorithm, we first need to understand the working logic of the algorithm. In the light of the information I have given above, you can turn your Instagram account into a more up-to-date, active profile and bring your account conversions to unexpected stages in a short time.

Now that you have grasped the logic of the Instagram algorithm, here are other things to consider when creating your content:

• How to use hashtags on social media?
• How to follow social media trends?
• 2024 Instagram Rankings
• and most importantly, How to do Instagram SEO?

You can come out of the content works you will proceed by paying attention to the issues by pleasing the algorithm

The post How the Instagram Algorithm Work? 2024 Instagram Tips appeared first on Ceren Yılmaz.

In addition to being able to provide passive income, the possibility of advertising has also brought content and product shares that encourage sales by large and small businesses. Of course, the main issue here is how do you get users to view you more among thousands of businesses?

The solution is clear! You must produce quality content for Instagram!

Regular content production and constant communication with the user is as important as creating quality content for Social Media. Unfortunately, it is not possible to say that I shared, I left, now let’s get interaction…

If you want your profile to get more views, you need to produce regular content and maintain social contact with people.

There are some content techniques you should apply to become a successful content producer on Instagram. By using the techniques I will give below, you can create content calendars related to your own topic and get discovered with trends while closely examining your competitors!

So let’s get started then…

Quality Instagram Content Techniques

The process of content creation is, of course, about knowing why you want to create content and your goals before you know your target audience. You can step into the world of content without knowing what to produce or who to address. But how solid will your step be? We don’t know. That’s why my advice is always to start the process with sure steps and planning.

• Why do you want to produce content?

The first step is to ask ourselves about our goals and aspirations. After clarifying these, you can decide what kind of account you want to create and who you want to address.

Branding is a painful process. However, many businesses that have taken the right goals and steps have reaped the fruits of their time.

• Know Your Target Audience

Knowing your target audience is as important as knowing your goals. Here, an audience is formed in line with your goals and your goal should be to figure out how to reach that audience.

Knowing the needs, interests and accounts followed by your target audience can help you figure out which strategies to implement.

If you have information such as the age and gender of your followers, you can more easily prepare posts that can bring interaction.

• Improve the Appearance of Your Account

Try to create a theme that fits your topic and your target audience and that they will be interested in. In this way, the posts you share one after the other will harmonize with each other and make your account look more professional.

• Prepare Engaging Texts

Gathering the attention of Instagram users is actually a difficult process, as easy as it is from time to time. Because the average attention span of 8 seconds decreases over time due to the increasing content bombardment.

You can use eye-catching image-video titles for this. One of the first areas the user sees before interacting with the post is the text on the video. After attracting the user with these texts, you should write texts that will keep them in the post.

You can use emojis!

Even if emojis are cringe-worthy for some, they continue to attract attention to increase engagement and keep the content alive. 

To write prepare engaging texts on Instagram: How to Write SEO Friendly Content?

• Use Live Images 

The image you use in your profile should be your own and should be as high resolution as possible. Vivid and clear images can attract users’ attention. In this way, they will stay on your profile longer and may want to review your posts.

• Shoot Reels Videos!

Thanks to Reels videos, which have marked the content production process on Instagram in recent years, business accounts as well as individual accounts win. Especially videos created on a trending trend or trending voice get in front of more users.

What I would advise you to pay attention to here; As a business, use it to produce content related to your own topic rather than applying trends just because they are trending. Because in this way, your videos can leave more lasting effects on your target audience in the general audience.

• Take Advantage of Instagram Collaborations

There are thousands of content creators on Instagram. Having your content created and promoted by a user, rather than as a brand, provides one of the biggest reactions you can get.

The mention of your brand or brand account in a user-generated content about your service or product will create the impression that your business is reliable and verified.

One of the industries that has been using this tactic for many years is the cosmetics and clothing industry. Because instead of buying something immediately, we women like to research alternatives and make decisions by examining a wider range. Even if it is a small lipstick; we decide to buy it after all market research such as price, content, user reviews.

Aware of this, cosmetics and clothing brands can reach large masses, especially through collaborations with female influencers 

• Use Relevant Hashtags

Although hashtags have the ability to increase views and views, they can create the perception of spam content in case of overuse. To avoid this situation, my advice is to use tags based on keywords related to the content.

How to Use Hashtags on Social Media

• Use Effective CTAs

Instagram content should serve two purposes. The first one is to increase interaction with your existing followers and expand the brand network. The second is to ensure sales by directing the target audience to the product or service.

To get the reaction we want from users, you need CTAs that we call ‘call to action’. With call-to-action CTAs, you can attract your followers to your website or physical business address.

• Conduct Regular Performance Measurements

Knowing the growth or shrinkage rates of your account can help you plan the next step. 

You can see your Instagram efficiency with the data table that allows us to measure the engagement statistics of your videos and posts. In addition, thanks to these measurements, you can determine your content sharing hours, days and content types.

Instagram posts, instagram stories and reels videos… One of the only unchanging features of the content creation process is that you appeal to emotions. A content that appeals to emotions mobilizes the user and helps you get the conversion you want.

Contact me for SEO Consultant, let’s grow together

The post How to Create Quality Instagram Content to Engage Followers? appeared first on Ceren Yılmaz.

I can say that social media is a universe that covers a wide range of platforms where we share our memories, facts, suggestions or seek advice about life. 

When I was studying and researching big data at university, I used to talk and write a lot about what advantages/disadvantages social media will provide in the future. Of course, I will examine these in a different category.

Let’s come to the problems of what we can do for active, correct hashtag usage on social media and the interactions we expect to come with it. Don’t look at what I call problematic, on the contrary, if you follow the current and trends and check the algorithm once in a while, you will be able to see that there are many ways to strengthen your social media channels. 

So why is the use of # among these so important? Does it really help social media interactions? Let’s talk a little bit about that…

Why is it Important to Use Hashtags?

Social media channels are growing every day and algorithms are always working to improve the user experience. On the other side, there is a never-ending pile of content. This means that there are millions of content creators like you who create content with their ideas on social media. 

In order to stand out among them and engage your page or channel, I recommend that you pay attention to the use of hashtags. Why?

First of all, hashtags are keywords that allow users to access all resources at once when they search for a question on many social media channels. In this way, users can interact with different channels and content. 

If you want your content to be discovered, you should pay attention to this point in your primary research. Only in this way will your content become accessible to large target audiences.

If you want to produce quality content for your business account:

Create Quality Content on Instagram

What Should Be Considered When Using Hashtags?

Even though the use of hashtags was first started to be used on Twitter on digital channels, it is now actively used on channels such as Instagram, Youtube or Tiktok.

Even if you are not only a content creator but also a business manager, you should use tags that can attract users to make your brand and products more visible.

For example, if you are a business selling natural stones, you can focus on topics and titles that people interested in natural stones can research and wonder about. Remember that the keywords you will focus on will give you a very good idea about using hashtags.

What should we pay attention to when using hashtags?

• First of all, keep in mind that hashtag usage causes different interactions on each platform! Examine platform-specific uses before trying a single tag strategy on all channels.
• Remember that unnecessary and spammy hashtags can damage your interactions.
• In order for your content to reach the right audience, you need to make a strategic choice between a low-shared tag and a highly-shared tag.
• It is necessary to pay attention to the assumption that unique hashtags can create interaction at the right time, even if not instantly, and can even go viral. For this, following the trends will take you one step ahead.

Creating an Effective Hashtag Strategy

Social media algorithms categorize hashtags based on the content shared. This means that searchers have the opportunity to reach your content directly. 

I always talk about the need to understand the algorithm correctly when determining a hashtag strategy. For this

How the Instagram Algorithm Works

However, since it is not clear that every user will see you directly, you need to determine a hashtag strategy. So how can I do this, I hear you ask? No problem, of course I have suggestions you can pay attention to:

• First of all, as with video creation, you should follow the trends and stay up to date when choosing hashtags.
• Using hashtags in connection with current issues will positively affect the conversions to your content.
• In order to be successful in using hashtags, it may be useful to analyze the liking and following tendencies of the target audience.
• If the hashtag you use in your image or video is compatible with the content, it contributes to your visibility.
• The tags that you will use in harmony with your videos or images that talk about special days with trends and visual feasts will contribute to the visibility of your account in the future.

I think now that we know the tag strategy, it’s time to look at how to use it on which platforms. Then let’s move on…

How Should Youtube Hashtag Strategy Be?

With the development of technology in today’s world, Youtube has become one of the most frequently visited platforms with the increase in people’s behavior towards listening or watching rather than reading.

Over time, competition on the platform has increased with the increase in the number of producers and users. Being more visible and getting more views have become the most important criteria here.

Hashtags can help you to be visible on Youtube. There are some tricks you should pay attention to increase your visibility:

• Remember to make your target keyword a priority hashtag.
• Your video content and the hashtag containing your target keyword should be compatible with each other.
• It will be sufficient to use between 4 and 6 tags in the descriptions.
• The most effective hashtag usage is of course comments. Users leaving hashtags in the comments will contribute to your conversions.
• Remember, unlike other platforms, YouTube is full of content that answers questions such as ‘how to do it’, so the main focus is always on keywords. Therefore, I recommend you to focus on your target word when you use hashtags.

Optimizing your YouTube account will help your videos get more views and increase the number of subscribers. To increase video views and optimize youtube videos:

Youtube SEO Guide: How to Do Youtube SEO?

How Should Instagram Hashtag Strategy Be?

The use of hashtags on Instagram is an issue that has been going on for a long time and has been subjected to many criticisms from time to time.

Hashtags are a great help in terms of visibility of your content, but it doesn’t mean that they will bring you millions of likes and comments.

Therefore, the way to gain success on Instagram with the use of hashtags is to prepare a strategy specific to your niche. Here’s how it works:

• You can continue to use generic hashtags that have been used millions of times, but you need to develop this behavior over the long term.
• One of my recommendations is to focus on your niche. How?

First, research the target audience in your content area. What is it like? What do they pay attention to? Try to analyze situations such as which headlines attract their attention.

• One of the best points you can do for this is definitely competitor analysis!

With competitor analysis, examine pages, influencers and brands with similar content to you. Especially if you want to become an influencer, I recommend you to think about it and pay attention to which areas you can improve yourself.

• TRENDS!

Never stop following trends. Because social media is an area that is always alive and Instagram is one of these platforms. While your night is someone else’s day, the algorithm continues to work like ants working non-stop. 

How to follow trends? If you are having trouble with this…

2024 Social Media Trends

This situation naturally brings new trends after each trendy trend. If your goal is to reach the globe, you should pay attention to these points.

• Do not engage in spam actions and behaviors!

The reason I mention this extra; Instagram allows more intensity in the use of hashtags compared to other platforms. However, most accounts sometimes take actions that can create a spam content situation. For example;

• Using hashtags irrelevant to the content.
• Using more hashtags than necessary.

In both cases, remember that you can confuse the Instagram algorithm!

How Should TikTok Hashtag Strategy Be?

If we come to the subject of how to use hashtags on TikTok, TikTok is a platform that allows the use of hashtags like other social media platforms and thus allows you to reach more people.

Things to do when using hashtags on TikTok:

• You should take care to use hashtags relevant to your content and appeal to your own topic and target audience.
• You should add your tags at the end of the post. It is true that you can use a maximum of 100, but I recommend using between 5 and 10 without spamming.
• Follow and use popular hashtags. In this way, you can reach more people by producing up-to-date content.
• You can create brand hashtags. 
• You can follow the trends that suit you and reach users with the hashtags of these trends.

The post How to Use Hashtags on Social Media? appeared first on Ceren Yılmaz.