With Instagram SEO, you can increase your engagement and views. In this way, you can add additional followers to your follower base and bring awareness to your brand. To achieve success and make money on Instagram, you should aim to reach your target audience in the right ways and respond to their requests and needs.

What is Instagram SEO?

Instagram SEO includes optimizations that will enable your business account on Instagram to reach more followers.

It is one of the needs we encounter very often, especially in e-commerce businesses trying to brand on different platforms. The benefits of doing SEO on Instagram with a wide content production network:

• Increases brand awareness.
• Allows you to reach your target audience from wide angles.
• Revitalizes your interaction metrics such as likes and views.
• Increases the number of followers and your audience.
• By allowing you to connect with your website or other social media channels, it positively affects your awareness and interactions.
• If you are a business interested in e-commerce, it allows your products to get in front of more people.

How to do Instagram SEO?

As with the web, SEO processes for your Instagram page are similar to a certain point. The reason for this is that the instagram algorithm and the google algorithm have similar working practices.

In order to make SEO optimizations on Instagram, you need to determine the type of your account well. Because each account serves a different purpose, so you should choose your niche well.

See. How to do SEO Optimization?

Then we can start optimizing your instagram account.

Select User Name

Choosing a username is the first and most important step. The most important thing here is to choose a name that is catchy, can attract followers, and is suitable for your branding.

The username you choose will increase the likelihood of users showing up in targeted searches. Of course, in order to achieve this, it is valuable to choose a name related to your field and appeal to your own audience!

If you have a website or different social media channels that you have opened before, you can use similar names, and for your brand, you can choose a username that directly includes your site name or brand name.

Add Readable Biography

The biography section is the area where we can get the first information and impression about Instagram accounts. In this area, you can create your biography with an interesting text to properly promote your brand or business and show your professionalism in the field you specialize in.

It is important to enter short, clear and accurate information about yourself in the biography section. Because many users are aware that there are millions of fake accounts on social media platforms and are trying to avoid such accounts. As everywhere, the issue of trust comes up here as well.

Your users or target audience should trust you and you should be sincere to them.

Attractive Profile Picture

Profile photos appear in a small circle on Instagram, but when you click on the profile photo, it grows a little bit. That’s why adding a striking and vibrant image will allow you to attract the attention of users even with small images.

Optimize Images on Your Account

Instagram is very lively due to its structure and is filled with more data every second. As it says in its own guides, it prefers live, optimized, high resolution images.

In addition, research shows that such images and videos get more reactions from users. Therefore, you should optimize the images and videos you will use in your account and offer more vivid and interesting formats.

Pay Attention to Hashtag Usage #

As we mentioned in my article on how to use hashtags on social media, Instagram is a platform that continues to be alive today in terms of tags and can provide positive effects on interactions.

So how to use hashtags on Instagram? Here are a few points you can pay attention to:

• Avoid using hashtags that are irrelevant to the content.
• The number of hashtags should be equivalent and proportional to your content and description.
• Do not use too many because Instagram allows 30 hashtags. Otherwise, it may perceive your content as spam.
• You can use your target keyword as your first tag.

Make Post Descriptions SEO Friendly

The description texts you enter in your Instagram post or reels videos are one of the areas that allow you to reach more people on the platform. 

The keywords in the texts you enter in the description field are important for your Instagram SEO efforts. For this reason, I recommend that you edit the descriptions that need to be optimized and consider rewriting them if necessary.

See. How to Write SEO Friendly Caption?

Follow the Trends

Instagram trends change as fast as other platforms. In order to keep up with the change, you need to be a follower of it. Therefore, following Instagram trends (trending voice, trending trend, etc.) is another way to keep your brand up to date and reflect to the algorithm that you are actively producing content on current issues.

Instagram loves active accounts. It is interested in whether we are regular and up-to-date as much as the quality of your posts. Because it knows that the user follows the current one!

See. 2024 Social Media Trends

Link Stories

Especially if you are aiming for a conversion on your site and want to do this through social media channels, you can prepare stories that describe your content on the web in a small and intriguing way. 

You can add links to the stories you have prepared and use the Instagram highlights area for the permanence of the stories.

Share Regular Reels Videos

The importance of reels videos in reaching the target audience is obvious!

Therefore, you can produce more reels videos on topics related to your field and increase your number of interactions by shooting reels videos on trends as mentioned above.

Advertise

You can advertise on the platform to contribute to your Instagram SEO efforts. Of course, I recommend that you first perform the steps above for this. 

Daha fazla kitleye ulaşmak için optimize edilmiş bir hesap için dikkat çekici reklamlar ve reklam metinleri hazırlayabilirsiniz. Reklam verirken dikkat etmeniz gereken bir diğer nokta; Kesinlikle kendi sektörünüzle ilgili hedef anahtar kelimeler üzerinde strateji oluşturmalısınız.

Instagram’da reklam verirken dikkat edilmesi gerekenler:

• İlgi çekici görsel 
• Hedef kitleye uygun reklam metni ve açıklamalar
• Coğrafi konum
• CTA
• Mesajı alma ve etkinleştirmeye çalışma

Instagram SEO Yaparken Dikkat Edilmesi Gerekenler

SEO’nun yararlarının yanı sıra dezavantajları da olabilir. Eksilerden uzak durup daha fazla etkileşim alabilmek için Instagram SEO’da bazı noktalara dikkat etmelisiniz. 

Bunlar:

• Takipçi ve beğeni botlarını kullanma(!)

Hesabınıza ve hesap hareketliliğinize zarar verebilecek bir işlemdir. Kısa vadede artış görebilirsiniz ama uzun vadede cezalarla baş edebilirsiniz.

• Çalınan içeriğin kullanılması.

İçeriğiniz web veya sosyal medyadan bağımsız olarak her zaman orijinal olmalıdır. Aksi halde kabul edilmez.

• Paylaşılan gönderileri silme veya rafa kaldırma.

Gönderilerinizi silebilir veya arşivleyebilirsiniz. Ancak yeni gönderiler veya çok yakın zamanda paylaşılan içerikler için bu işlemi yapmamanızı tavsiye ederim.

• Birden fazla hesabı hızlı bir şekilde takip etmek ve etkileşim oluşturmaya çalışmak.

Yine spam olarak algılanabilecek bir durumdur. Bu durumla karşılaşmamak için doğru etkileşimleri oluşturmanızı öneririm.

• Etkileşim sağlamıyor!

Nişan istiyorsanız nişan vermeniz gerekiyor! Etkileşimler tıpkı hayatımızda olduğu gibi algoritmada da canlı olarak çalışır. Aktif bir hesaba sahip olmak sadece içerik paylaşmayı değil aynı zamanda zaman zaman beğenmeyi ve yorum yapmayı da gerektirir.

Contact me for SEO Consultant and Social Media Consultant, let’s grow your business together!

The post Instagram SEO: Increase Engagement and Visibility! appeared first on Ceren Yılmaz.

What is SEO?

SEO is the efforts to bring organic traffic, which I will talk more about. It is referred to as search engine optimization and ensures that well-optimized sites without ads appear on the first page and first ranks in search engines such as Yandex, Bing, especially Google.

Of course, you cannot achieve instant success in SEO. As in many digital professions, SEO work has its own difficulties and tricks to be known. In addition, as the work done on each site is different from each other, I can say that each strategy competes with the successes in its own field. Here are some of the areas that we hear the most in these areas and maybe we will hear more in the near future:

• E-Commerce SEO
• Enterprise SEO
• Local SEO
• B2B, B2C SEO
• Youtube SEO
• Instagram SEO
• TikTok SEO etc.

As someone who enjoys doing SEO analysis and studies, you should have knowledge in stages such as recognizing the target audience and analyzing competitors before proceeding directly to site studies in order to achieve success in this field. So what are these?

Implementing an SEO Strategy

When starting SEO work; On the one hand, you should configure your site and on the other hand, you should analyze your target audience and the area you want to enter. Because we know that the algorithm is renewing itself every day and a lot of content producers and brands like you (better or worse) are working to produce content in their own fields and reach users.

Here’s how not to fall behind in this part and to get somewhere in your niche:

Know the Target Audience

Knowing your target audience is the key to learning how to deliver your product or service to them! As long as you understand the audience you want to address and can serve their habits, they will give you the interaction you want.

For this, you should examine the habits of the audience interested in your field, their likes and dislikes, the days and time intervals they are active, which campaigns they are more interested in.

Do Your Swot Analysis!

Do a swot analysis of your own brand! In this way, you have:

• Strengths,
• Weaknesses,
• Opportunities, 
• Threats

You can analyze your current situation and needs around 4 main elements, and see the opportunities you have not yet realized.

In the light of what I learned at the university, a well-done SWOT analysis has helped many companies to protect themselves and move forward in the long run. In this way, brands can take firm steps forward on their own initiative.

Although the points I mentioned at the top are the things you should pay attention to before starting SEO work; How to do SEO? I will continue with SEO analysis tools and SEO gains. 

How to do SEO? 

SEO works are divided into 4 in itself:

• Onpage SEO
• Technical SEO
• Content SEO
• Offpage SEO 

Before starting the website you will work on, you should analyze its current situation. Therefore, you should do SEO analysis, and after the correct analysis, you can start creating a strategy. 

I will talk about how SEO is done through 4 different areas, which parts you should pay attention to in which areas. Then we start…

Onpage SEO

Some of the issues we pay attention to and examine in detail in on-site SEO studies:

Keyword Research: Great Treasure!

Keyword research is a very valuable treasure for every producer who wants to be successful in social media and digital as well as SEO. Although the expression ‘keyword research‘ seems to be not used in most areas, on the contrary, most of us benefit from this situation. Especially in the field of competitor analysis.

The importance of keyword analysis is to reach the target audience with the right expressions and to make our content more readable and accessible. For example, one of the places we see this situation the most is social media. Every statement written on social media, hashtags used actually contain a keyword.

What you should pay attention to while doing keyword analysis:

• Go to customization starting from general words related to your own subject (deductive)
• You can use tools such as Google Ads, Semrush, Ahrefs while doing this.
• When narrowing down your words, try to keep their relevance close to each other without going too far beyond the product and service you have.
• Note the search volumes and seasonality of related keywords.
• You can sort by keyword difficulty. You can even create new strategies and pages for these words.
• Pay attention to long-tail keywords as well as short-tail keywords. You never know where the traffic will come from

Meta Title and Meta Description

Meta tags are an issue that has been around since the day web pages appeared in user results and is often overlooked because it is an on-site SEO element.

However, meta tags are the first part that appears about your site in Google search results. This means that your user needs to see you before interacting with you. For this, you need to write interesting and remarkable meta tags that can attract his attention.

Canonical Tags Must Be Correct

Canonical tags are used to show search engine bots like Google the main version of the web page. So why does a web page have multiple versions? If you ask, this situation again varies according to the website infrastructure and work.

The most accurate and active use of canonical usage; If a web page has parameterized versions, the main version allows you to show the page to search engine bots. 

In this way, by saving your crawling budget, your main category or blog pages that you want to be crawled more can be crawled more. In addition, another action you can take to save crawl budget is robots.txt blocking. But more on that later.

Canonical tag usage:

<link rel=”canonical” href=”https://www.nerecyilmaz.com/about-me/” />

Heading Tags (Headings H1, H3…)

Heading tags, that is, the heading tags used on the page, are used to show search engine bots and users the hierarchy of the content. Although this is not understood by the user, the algorithm pays attention to this situation and wants to have a heading hierarchy within each web page.

What are Heading Tags?

Heading tags are six in itself:

• H1, H2, H3, H4, H5, H6

Things to be considered in the use of Heading tags:

• There is only one H1 on each web page.
• Heading tags should be placed hierarchically on the page in accordance with the content structure.

Don’t Forget to Enter Image Alt-Tags!

Image alt-tags are one of the SEO elements that allow you to match the image you use with the content and make your website appear in visual search results.

Imagine this; you searched for ‘red engagement dress’ on google. Although this search is mostly for commercial and browsing purposes, the first results are mostly visual.

If you want your website to appear in this section, add alt texts to your images that are compatible with your content titles and will increase your visibility in search results.

Pay Attention to URL Structure!

URL Structure is one of the most important components that allows a web page to be introduced to both the user and the algorithm. Because your page name and login image consist of your URL address. 

When a search is done on Google, the algorithm starts scanning to show the most relevant results. This part is important because bots perform a query according to the keyword searched. 

If you pass your keywords in your URL structure, you can take part in the relevant query. Some incorrect and misspelled URL structures are not understood by bots and make the page skeleton look ugly and meaningless.

Common mistakes in URL structure:

• URL structures should generally be kept in lowercase and simple. Capital and foreign letters should not be used.

Example: 

www.example.com/our-coffee-shop    →CORRECT

www.example.com/Our-COFFEE-Shop  →WRONG

• A hyphen ‘-‘ is always used in URL structures. The incorrect usage is to use the underscore ‘_’.
• Unnecessary number usage. Although it is a situation encountered in various product variations, especially in e-commerce websites; some corporate websites may have different versions of the same page separated by numbers.
• This can cause confusion on the search engine side and negatively affect your crawling budget.

Technical SEO

Technical SEO, as the name suggests, is one of the elements that deals with more software and technical issues of a website. Issues such as site speed, removal of unnecessary files or site security fall into this area. So what are technical SEO elements?

Improved Site Speed

Site speed has a great impact on the page-specific and overall performance of a website. Because no user tolerates and leaves a web page that does not open for seconds. However, we want our users to spend more time on the page and even interact with it. In this case, you need to improve the user experience and get a site that opens faster.

Here are some speed issues and solutions you may encounter while increasing site speed:

• Resize Images

If the images on the web page are in formats that are too large and heavy, it affects the page speed. To break this effect on page speed, you can prefer WebP format instead of formats such as Jpeg or png for image uploads.

• Reduce Unused JS/CSS

You may receive such an error if there are unused or underutilized JS-CSS files on your page. To fix this error and speed up the page more, you can sort your files in order of usage and priority, delete or postpone less used files.

• Minify JS/CSS and Gzip Compression

Some of the JS or CSS files used need to be minified, that is, compressed, in order to minimize the impact on loading.

Gzip compression is another important process that allows the user to get to the web page faster from the server side. With gzip compression, the response to the user request is sent to the browser in a compressed form on the server side. In this way, the server responds faster to the user request.

• Avoid Cumulative Layout Shift

CLS, which we call page scrolling, is one of the Core Web Vitals elements and is responsible for layout shifts on the page. If you get a good CLS value, you can see positive results on the user experience UX side. 

One of the easiest ways to prevent layout shifts is to enter width and height values for all elements on the page. In this way, images or text frames will not shift while opening the page.

Crawl Budget Optimization

Search engines allocate a certain crawling budget for all websites. In other words, it can crawl the same pages every time it comes to the website or it can crawl different pages. Since it does not crawl the entire website every time it comes, we should sacrifice our less important pages in order to crawl more of our important pages.

To check the crawl budget, you can enter Google Search Console and look at the Search statistics in the settings section. In this area as well as your HTML pages; You can check how much your files such as images, JS-CSS are scanned.

Robots.txt Optimization 

The robots.txt file is the first file that the crawling bots visit and receive commands about which pages to crawl and which pages not to crawl. Therefore, to save crawling budget, you can give commands about which pages should be crawled more by turning off parameterized or pagination pages to crawl.

Example Robots.txt commands:

User-agent: *

Allow: /          → Tells to scan the whole site

Disallow: /blog         → Tells it not to crawl pages with the blog path.

I also recommend that you definitely add the sitemap URL at the end of all commands in the robots.txt file. Because bots start crawling the robots file first and then the sitemap to discover pages!

Sitemap Optimization

Sitemap is a structure where all the pages on our site are together. It is generally used in XML format and includes additional information such as page image and update time.

Sitemaps should contain the pages we want to be crawled and indexed. These pages should work with 200 status codes, and pages that respond with 3xx or 4xx status codes should not be hosted on the sitemap.

Let’s Get Rid of 404 Pages

Since one of our priorities on our site is always to save crawl budget, we should optimize pages with 200 status codes and pages with 400 status codes that give errors.

If these pages are a product page and the product is finished, you can redirect permanently or temporarily if it is an upcoming product. Likewise, if this page is not used and is an old page, you can redirect the authority it has to a more relevant page.

Using Structured Data: Schema.org

There are many different ways to appear in Google search results. Among these, the most frequently preferred first page is the first row, as well as some schema structures that can show you in the 0th place.

Within these schema structures:

• Article Schema
• Organization Schema
• Web Page
• Breadcrumb
• ….

There are thousands of schemas like this. The important point is to place the right schema structure on the right page. Then your page will be crawled and will appear in the most relevant search results according to its originality and responsiveness.

Hreflang Tags: SEO by Site Language

Hreflang tags are used to present alternative languages to Google other than the main language used on the website. Your website can appear in different locations when users perform different searches on a similar topic, and if you have optimized pages with the searched language.

Being familiar with the language used in SEO, the culture and habits of the language will increase the efficiency of the strategies we will prepare. You can also introduce different variations to the algorithm, as each country and language has its own hreflang usage. 

Example correct hreflang usage:

Suppose your website has en, en, es, fr, de, ru language versions and opens as https://example.com/ by default.

In this case, the hreflang tags for the page https://example.com/ should be constructed as follows.

• <link rel=”alternate” hreflang=”en” href=”https://example.com/” />
• <link rel=”alternate” hreflang=”en” href=”https://example.com/tr” />
• <link rel=”alternate” hreflang=”es” href=”https://example.com/es” />
• <link rel=”alternate” hreflang=”fr” href=”https://example.com/fr” />
• <link rel=”alternate” hreflang=”de” href=”https://example.com/de” />
• <link rel=”alternate” hreflang=”ru” href=”https://example.com/ru” />

Content SEO

Content is very valuable in SEO and all digital channels in general. Especially in SEO, the originality and quality of your content plays a big role in organic traffic success.

The first criteria sought by search engines are that your content is SEO compatible, responds to user needs, and most importantly, is unique. Points you can pay attention to when writing content:

Keyword Usage

We mentioned the importance of keyword research at the top. Of course, when it comes to content, the keywords used and their volumes are important.

Before you start writing content, you should use keywords related to the topic you want to focus on in your content and I recommend that you use these keywords 3-5% depending on the length of the text. Because just like social media, the web perceives too many keywords as spam and weak content. 

In addition, as much as the use of your focus keyword; it is important to use it correctly and present it with responsive content.

Prepare Content Brief

If you want a content plan that you can share regularly on a monthly basis, my advice is to create content briefs. Because in this way, you can take note of which topics you want to write about, and you can turn the subheadings you will write into in-depth content in the future.

Write Quality Content

As we all know, writing original content is one of the responsibilities of our age. Especially with the development of artificial intelligence bots such as chatgbt, content producers have started to lose their originality and become uniform. To get out of this situation, as Google mentioned in its latest content update, provide yourself with original, clear and quality content.

By reading my article ‘How to Write SEO Friendly Content?‘, you can write your web compatible content.

Build Link Building

The content process doesn’t end with finding, writing and sharing keywords. When you get to the end of the process, you need to build a link structure within the site. You can do on-page linking for this. Especially if you build links to older content related to the content written on a certain topic between the articles, you will present related pages to search engines and users.

This will also help to understand the hierarchical status of your site.

Off-Site SEO (Backlink)

The event we call off-site SEO consists of backlink purchases. The backlink process is one of the issues that have existed for many years but has been subject to change with the evolving algorithm of search engines.

Backlinks are the process of adding reference traffic to the traffic that the website already has. In fact, giving backlinks means that ‘one site references another site’. External links from websites with high domain authority can bring extra organic traffic to our site.

Things to consider in backlink studies:

• Backlinks should be taken from sites related to your website and your subject.
• As well as the difficulty, seasonality and popularity of the keyword you will buy backlinks; You should pay attention to the well-designed page you will get links from.
• Web sites with high domain authority should be preferred.
• Backlinks should be taken from websites close to your niche.
• You should pay attention to backlink quality.
• You can make your own competitor analysis by examining the backlink profiles of your competitors.

How is SEO done so far? What are SEO elements? The information I have given above are suggestions that you can use while doing SEO work on your own website or your customer’s website, and remember that more can come at any time in the developing digital world!

Do not hesitate to contact me if you want to get SEO consultant and get your site to the top. I can increase the awareness of your brand with SEO compatible content and make positive contributions to your organic traffic conversions

The post The Ultimate Guide to SEO in 2024 appeared first on Ceren Yılmaz.

Thanks to youtube, you can reach thousands of people and create your own passive income with the original content you prepare. Of course, no matter how great the idea sounds, you should pay attention to some YouTube criteria to generate passive income. 

In this article, I will tell you how to optimize your YouTube videos, and I assure you that at the end of the article, you will feel more confident about using SEO to get ahead of your competitors.

So here we go…

What is YouTube SEO?

We all want our videos to get more views and revenue. So what do we do for this, what points do we pay attention to? For a more vibrant channel, you can optimize your video rankings and views using Youtube SEO.

These optimizations generally include many stages such as video title, video description, hashtag usage, etc. The Youtube algorithm, just like Google, shows the videos that are best suited to the user’s needs in the top ranks and search results. Of course, like every algorithm, it also has its own complex structure.

I can say that Youtube is most interested in how interesting your videos are for viewers among the ranking factors. It also pays attention to the number of viewers your video reaches and how well it ranks in a certain category.

YouTube ranking factors include growth rate in views, total and current views, where views are coming from, growth rate in views and video age. YouTube will always put the most relevant videos in front of users that can reach the widest audience. 

Thanks to the optimizations you will make; you can increase your metrics such as number of followers, awareness, website visits and even revenue; You can have a channel ready to collaborate with brands in the future.

In addition, thanks to SEO, your videos can appear not only on Youtube, but also in search results on search engines such as Google, Bing or Yandex. 

See. How to do SEO? 2024 SEO Guide

How to do Youtube SEO?

As well as optimizing your Youtube videos, the keywords you use in titles and descriptions are also very important. Because for a good ranking, you need to attract the attention of your target audience.

You will see that your views increase, especially if you create content that helps viewers, where they can find answers to the questions they ask, and make them compatible with the user and the algorithm.

You can also direct the traffic you generate on YouTube to your website and other social media channels; you can increase revenue with multi-growth marketing. It may take some time to generate organic revenue without advertising outside of platforms such as Facebook, Instagram or Adwords, but as long as you are patient and keep producing, you can get where you want.

You also don’t need big equipment for well-edited and shot videos. Just get out your cell phone with a good camera and a live camera and start shooting. You can create videos that can go viral in an instant.

Why Youtube SEO is Important for Content Creators and Brands

YouTube is the 2nd largest search engine in the world after Google. In other words, it accumulates a lot of data and users. You can do wonders by using SEO to reach more users and grow your brand.

It’s not much different for content creators. Because there are so many videos and content with similar topics that you should stand out from them and find a unique topic for yourself and pay attention to your optimizations.

For content creators:

• How to Create Quality Instagram Content to Engage Followers?
• 5 Steps to Create Social Media Content

Youtube SEO Criteria and Technical Youtube SEO Tips

You can combine your YouTube strategy with your SEO strategy to promote your brand or channel on YouTube. This will increase your views and attract the attention of your target audience.

One of the priorities of optimizing video content on YouTube is to conduct and apply the right keyword research. By paying attention to the tips I have given below, you can optimize your Youtube channel correctly.

So what are we waiting for?

Find Video Keywords

As with SEO optimizations for search engines such as Google, it is important to do keyword research on YouTube.

While following the trends from time to time, you should also pay attention to which words or phrases people search for these trends. On Youtube, which is a video content production and viewing platform, “how to do it?” questions are searched a lot.

You can search Google for keywords related to your video content. As a result of your search, you will see videos with high viewership and relevance in the ‘Videos’ section. Using this technique, you can search for your own keyword and check if it appears in the results.

For example, the comparison videos we see when we search for ‘apple watch 8 vs 9‘, and if you pay attention, the first three are youtube videos:

Youtube Keyword Research

How to find the right keywords for Youtube videos?

• Youtube Search Suggest Feature

One of the easiest ways to do keyword research on YouTube is to type a few words about the topic you are interested in into the search box. Like this:

As you can see above, we see that there are multiple and different searches for the keyword ‘natural stone’. Thanks to these searches, you can review previously published videos related to your topic and your competitors.

• Review Your Competitors’ Videos

You can sort the videos that come up as a result of your search on your topic according to their popularity, and pay attention to which videos, titles or descriptions users interact with.

As you can guess from all these explanations, keyword optimization is a key component of YouTube SEO. If the video has a lot of views, it is probably optimized for popular keywords.

So how do I find popular competitors? If you are asking, you can reach popular competitors and channels by filtering the videos that appear within the subject you type in the search bar in the same way.

In this way, you can easily find the videos you want to reach by using filters such as the number of views or upload date.

Pay attention to the title, description and even the tags used in the video you want to review. Take a look at which words are driving traffic.

(Tip: You can use the VidIQ Chrome extension to analyze popular YouTube videos and channels. With this plugin, which can be useful for you while doing Youtube competitor review, it will allow you to examine how fast the video can gain traffic while showing the optimized tags or average watch times of some high-performing videos).

• Youtube Traffic Source Report

With the Youtube search ‘Traffic Sources Report’, you can see the traffic coming from the keywords you already use, as well as discover different words you would never have thought of.

In this way, you can optimize your videos and keep them up to date. Because it is not enough just to produce content and shoot videos. Closely examining the interactions with the videos you shoot will help you better understand why when you experience a drop in traffic.

Go to Youtube Traffic Sources Report:

Youtube Studio → Analytics → Traffic Sources Report

Tools for Keyword Research for Youtube SEO: 

• Ahrefs 
• Google Ads Keyword Planner
• Keywordtool.io 
• TubeRanker 
• Semrush

Optimize Video Title

In order to reach your target audience, you should know the search intent of your target audience. You can show your own video in SERP results within the queries made according to the search intent.

Queries according to search intention are divided into 4 categories:

• Informational
• Commercial 
• Navigation
• Process

 

Before producing content based on search intent, determine why you want to produce Youtube content and which questions you will answer. For example, if you are going to shoot a product review, add the product names to the title, or if it is an informational video with ‘how to’, produce titles that include queries.

Thanks to correctly optimized video titles, you can appear in search engine results such as Google and Yandex. So why is this situation that we have expressed in a row so important?

Because as a result of your searches on any search engine, we see videos at the top or middle of the page in the first 10 queries. Even if most of the Youtube views are through the channel, this number can increase more rapidly in views from the SERP.

Rename Your File with Your Target Keyword

Pay attention to the file name before uploading your YouTube videos to the channel! For example, instead of a complex file name like ‘SFSHEFV.mov’, you can make an optimization related to your target topic. If your topic is ‘Youtube SEO Ranking Factors’, you can update your file name to ‘youtube-seo-ranking-criteria.mov’.

In this way, you can show the Youtube algorithm that you have done all the optimizations related to your target topic.

Optimize Your Video Descriptions

One of the other and most important elements of YouTube SEO is of course the video description. Thanks to the short-tail and long-tail keywords you use in your video descriptions, you can appear at the top of user searches.

⊗How to optimize youtube video descriptions?

Your video description can help not only Youtube but also search engines like Google understand which target audience you want to reach by showing what your content is about.

You can update things like the video description, subtitles or hashtags, but I recommend getting it right the first time as YouTube reevaluates every change!

The video description field currently has 5,000 characters. While you can use all this space, you should keep in mind that your viewers are visiting your channel for a visual purpose rather than reading an article.

Even if you prefer long descriptions, YouTube can only show the first 100 characters or so. This is one of the key points that will attract the user to you. Because there may be thousands of videos in a general search result, but the user will choose the one with the closest video description. Therefore, the opening sentence of the text is very important and should be designed correctly.

You can increase your Youtube ranking by paying attention to SEO friendly content guidelines when writing video text.

Guidelines for Youtube Video Description:

• Include your keywords in your videos using natural and friendly language.
• When writing a video description, try to use your focus keyword up front without forcing it, for example within the first 25 words.
• Research popular search terms and look for similar words using tools like Google Keyword Planner. Remember that every user performs a unique search.
• You can include links in the description.
• Choose one or two words that describe your video content and feature these keywords prominently in your title.
• You can add subtitles for users who have to watch without audio. This is my extra suggestion. Because you need to reach out to people of all audiences, keeping in mind that hearing-impaired users are also actively using digital.
• In general terms, do not include irrelevant words in your descriptions that comply with Google and Youtube policies and will not cause a bad view. Instead, write more useful descriptions.

Reaching Large Audiences Using Hashtag

Hashtags, which continue to be actively used on social media channels, offer a search experience that allows users to access all content related to the questions they are looking for. I recommend that you pay attention to the use of hashtags in your description texts in order to appear in the search results of your viewers.

You can learn the correct hashtag usage rules by visiting my ‘How Should Youtube Hashtag Strategy Be?‘

The use of hashtags informs not only the users but also the Youtube algorithm about the video and suggests that you use them to tell the viewers what the video is about.

Even if it basically allows you to enter 120 characters in the tag section, my advice is to focus on 4-6 tags that are relevant to your video. You can examine the tags used by your competitors in the competitor analysis mentioned above.

Likewise, don’t forget to add common and long-tail keywords in the description section. This will help Google and YouTube understand your content. As a bonus, it increases the chances of your video appearing in the youtube recommended bar. You can use the tags that your competitors use by examining the suggested tags area. Remember, your first tag should be your target keyword!

Encourage Commenting!

While YouTube used to be a platform where only videos could be uploaded, it has developed itself over time and expanded its network of possibilities. We have talked about how your videos need to be watchable and leave an impact on people, especially to earn income on YouTube. 

For more views and interaction, you should encourage viewers to comment. In this way, Youtube can increase your ranking by thinking that your video is popular. Just like Google!

It’s not always easy to convince people to leave comments. But if you invite them into the game, i.e. create a discussion, you can get them talking to you.

In the same way, you can ask for their thoughts, give them calls to action such as ‘if you like my video, follow me for more, subscribe’.

Add Subtitles to Your Videos

As well as having good audio and video elements in your videos, adding optimized subtitles can have a positive impact on your viewership numbers. 

For people who do not understand the video language, you can add subtitles in a global language such as English and subtitles in the video language. More if you have the talent, of course

In addition, since subtitles can be crawled by search engines, a transcribed content will provide strong SEO support if used effectively. Although Youtube provides automatic subtitle support, it may not be perfect. I recommend that you prepare your own text.

How to Add Youtube Video Subtitles?

When adding subtitles, you can limit the amount of text you want to be displayed, or you can make automatic transcribe using the auto add subtitles option.

For both options:

• Log in to your Youtube channel.
• Click on your video manager.
• Find your video under the video manager and click on the drop-down arrow next to the edit button. 
• Select Subtitles/CC.
• You can then choose how you want to add subtitles. 
• You can either auto-transcribe and then update the resulting text. Or you can design your own text file to synchronize with your video.

Optimize Your Channel Page

Optimizing your channel page will help your videos rank better in 3 ways. These are

• If you have an optimized, up-to-date and dynamic channel, your channel can gain rankings.
• A well-designed channel will bring more subscribers.
• YouTube can make more sense of the relationship between your channel and your videos and give you a place in different playlists.

In the about section of your channel, you can add keywords about yourself and your content. However, you should be careful not to spam here. The most correct thing would be to let your sentences flow naturally.

Use Your Social Network

To increase the visibility of the video you share on your Youtube channel and make it reach more audiences, don’t forget to share it on different social networks you use such as Instagram, Tiktok, Pinterest or Facebook!

Of course, again, my suggestion here is shorter, for example, you can do it with short videos that will make users curious and mobilize in the style of reels, and you can share remarkable stories.

At the same time, you can add links to the stories you will share so that users can click on them and interact with them.

Add Your Videos to Playlists

You can add your content to playlists so that it can be ranked with similar content. In the playlists you will create on your own channel, you can also use Youtube SEO in the title and description fields to ensure that Youtube shows you with related videos.

Related Attractive Video Cover Image 

I have mentioned above how important the title, description, subtitles or tags of the video you have prepared are. However, there is a subject that I cannot leave unsaid, which is the ‘video cover image’.

Remember, YouTube is a visual platform. This means that all of us, myself included, focus on visual content as much as the texts that interest us. Just like people who listen to irrelevant songs because they like the music video

Even if your video thumbnail is not a direct ranking factor, it has a big impact on your SEO. YouTube pays a lot of attention to behaviors such as which video users linger on longer and click on in search results. Your videos need attention-grabbing titles and descriptions, as well as visuals that can attract the user.

While you can add automatic thumbnails, I still recommend adding them manually. When you pay attention to the search results, you can see that videos with interesting thumbnails are watched more.

The post 2025 Youtube SEO Guide: How to Optimize Youtube Videos? appeared first on Ceren Yılmaz.

When we compare local SEO with SEO, it basically has the same principles, only local SEO deals with more location-oriented work. In addition, these studies allow your business to increase its visibility in the long term and increase brand awareness.

Basically, it allows your potential customers to find you, shop or visit your business in local searches. Especially if you provide service on your location and want to bring your customers to your business, I recommend you to optimize your business account.

Local SEO Tips

• Do local keyword research.
• Optimize and keep your Google My Business account up to date.
• Strengthen your social media channels and add posts to your Google My Business account.
• Conduct regular Local SEO audits.
• Use NAPs.
• Add and improve internal links.
• Add location pages to your website.

You can learn how to improve your business account and reach more users in my ‘Optimizing Google My Business Account‘ article.

How Does Local SEO Work?

Local search algorithms, just like the Google algorithm, bring the closest and most relevant results to the search result. Local SEO metrics that determine high relevance results:

• Relevance:

The algorithm presents the business profile with the information closest to the user’s query.

• Distance:

It prefers to show results closest to the search location. Therefore, you should improve your local search results to avoid missing out on potential customers.

• Importance:

Google is also interested in the importance of business accounts to customers. One of the clearest proofs of this is that it does not accept every review. You need to show the bots the importance of your business to your customers.

How to Do Local SEO?

You should do Local SEO work to increase your rankings in local searches and reach your target audience. Don’t forget to keep your social media accounts, website and of course your local business profile up to date.

Let’s examine how to do Local SEO step by step…

Local Keyword Research

Local keyword research will allow you to discover words that you think may be relevant to your business in your location. With the words you find, you can develop your business profile and optimize your content.

One of the best methods you can use while doing this is definitely competitor analysis. Because with competitor analysis, you can discover other businesses that offer similar services to you. You can analyze the traffic of the businesses you discover, examine their business profiles and complete the deficiencies you see when you compare them with your own profile.

But remember! The main focus of all these tips will pass through your Google My Business account. Therefore…

Optimize Your Google My Business Account

Your Google business account helps your business appear in relevant search results. For example, even if your business is not yet on the first page and first row, you can appear in the map results thanks to local SEO optimization.

For this:

• You should request a Google My Business account or start making improvements to your existing account. In this section, detail information such as business name, description, images and working hours.
• Fill out the form in detail. Remember, every information you provide can answer users’ queries.
• Do verification. After filling out your business information completely, send a verification to Google. If you, as the business owner, have submitted the correct information with an account that has not been opened before, your business profile can be approved quickly. In some cases, the approval process may take longer or the account may be suspended, and if this happens, Google will help you find and fix any issues with your business profile.

Strengthen Your Social Media Channels

The power of social media is an indisputable fact. For this, you can share the content you create on your social media channels on your business profile and increase traffic from social media.

In order to strengthen your social media channels, you can increase your interactions with social media content production if you master topics such as creating quality content on Instagram.

Regular Local SEO Audits

Keep your business account up to date and make regular improvements. Because SEO is a never-ending, enjoyable process. To make the most of this process, keep not only your business profile but also your website up to date. For this, pay attention to the NAPs on your website pages.

How to do SEO? The Ultimate Guide to SEO

Use NAPs

NAPs show an abbreviated version of a business’s name, address, phone number, etc. In order to appear in Google’s location-based search results, you need to have your NAP in HTML on your site.

You can also find NAP citations from trusted sites. NAP citations are important because Google can use them to verify your business and test its credibility.

Add and Enhance Internal Connectivity

Thanks to the internal links you add to your business profile, users who visit your profile can reach your website or different social media channels through the link. In this way, website navigation will increase and you will be able to reach your users from all areas.

Add Location Pages to Your Website

If you have a business in more than one location, you can create pages with local keywords to attract users from different locations to your business. You can add these pages with a link to your main business account and establish the connection between your accounts.

Here are a few Business Profile tips:

• Set detailed working hours (including holidays)
• Choose various features to identify your business (outdoor seating, Wi-Fi, etc.)
• Upload photos and videos regularly (increases engagement and ranking)

SEO audits: Youtube SEO, Instagram SEO and Corporate SEO, contact me for SEO Consultant, let’s grow together

The post Local SEO Guide: What is Local SEO and How to Do It? appeared first on Ceren Yılmaz.

Therefore, if you are doing business in one or more digital channels and want to make money, you must first reach your target audience. The way to do this is to write original and quality content. The originality of your content and responding to user needs will help your website or channel get more traffic and increase interaction rates.

How to Write Interactive Content?

Whether it’s engagement, traffic or organic traffic, you need to be authentic on web channels. You need to show an expert and professional picture in your niche. You also need to have SEO basics well-established so that your website is optimized for user experience. For this, I recommend you to take a look at my ‘How to Do SEO‘ content.

I have some steps that will help you succeed in the Content section, which is one of the areas where you can achieve this. Let’s examine together how to write original content and content that brings organic traffic…

Keyword Analysis: The First and Most Important Step

As I mentioned in my previous articles about the value of keyword analysis, one of the ways to achieve the success you aim for in your content is through the right keyword selection.

You can make a priority table by examining keywords related to your target topic according to their search volumes and seasonality. You can even bring your target words together and track their position through different tools and closely monitor their impact on your content.

Here are some tools for keyword analysis:

• Semrush
• Google Ads Keyword Planner
• Ahrefs
• Google Search Console
• MOZ

Some tools for keyword tracking:

• Semrush
• SEOMonitor
• Ahrefs
• Google Search Console

Create Content Brief

Before you start writing content, you need to determine what kind of content you will write and which headings you will use. We call the documents you prepare by determining the title, subtitle and keywords a content brief.

Preparing a content brief ensures that you know what topics you will be sharing content on in the near and long term. With texts in place, you can share content regularly on your site and be on the algorithm’s radar more often.

For regular content sharing, you need a regular content calendar. So my advice is to prepare monthly content briefs. If you make it a habit and prepare your calendar before the end of the month, you can focus on writing and publishing your content without the stress of finding content ideas in that month.

Be Original, Fluent and Clear!

You may have common keywords with your competitors in your content, but Google is more interested in how we use these keywords. I always say ‘responding to the needs of the user’. 

Every user wants to see a result specific to the question or need they are looking for on digital. In order to be in the relevant results or to be at the top of popular queries, offer search bots a different version of the same topic written in a unique way.

Pay Attention to the Appearance of Your Content

The quality of the content is as important as its appearance to the user. You should use readable fonts and sizes so that we can keep the user logged in to your page on the site and most importantly in the content.

No one reads content with low readability on mobile and desktop. As well as the page structure being suitable for the user experience, the documents contained in it should appeal to the eye. 

These include elements such as the fonts, colors, writing styles and sizes you use, while the images you use in your content should be compatible with the text and attract the user.

Give Importance to Internal Linking

Internal linking is one of the easiest ways to show inter-page connectivity and site hierarchy to search engine bots. In addition, if you provide inter-page linking, you will not receive errors such as Soft 404 error.

Soft 404: Unlike pages that give 404 errors, most of the time, pages are opened but do not contain content, linking, etc., so they are considered weak pages. Such pages can eat up crawl budget as well as damage site authority.

Use Attractive Titles and Descriptions

You have written your content, linked it and added your images. Now it’s time to share. This stage is the last stage, as well as the last straight you need to check before crossing the bridge.

If you write an interesting meta title and meta description for the content you will share, you will be more likely to appear among relevant web pages in search results. Because the area with meta tags is the first visible area and the user first reaches you from the SERP screen before visiting your site.

You can use your target keywords in meta tags to attract their attention and make them enter the web page.

Contact me to get SEO Consultant and increase your website traffic with SEO compatible content, let’s grow together

The post 6 Tips for Creating SEO Friendly Content appeared first on Ceren Yılmaz.

Regardless of whether it is a large or small business, visibility on the web is as important as social media channels that can ensure the survival of brands in the digital world. If you want to rank at the top of queries about your niche or business on the web and make ordinary users your potential customers, enterprise SEO is exactly what you need!

What is Corporate SEO?

Corporate SEO consultancy refers to the process of planning and implementing strategies that will strengthen the digital assets of companies to achieve their online goals. 

Enterprise SEO works; By feeding it with technical, internal – external SEO and content, you can rank high in search engines such as Google by surpassing your competitors’ websites in search queries about your own subject.

Before moving on to Corporate SEO, which is one of the SEO optimizations ‘How to do SEO? 2024 SEO Guide‘ I recommend you to read my article!

Corporate SEO Analysis

Before starting the SEO analysis, you need to know the market and competitors you want to enter. The first work you will do for this should be market research.

What is market research? We can say that brands that want to increase their corporate visibility in digital analyze the digital visibility of their competitors before starting their work. At this stage, you can examine issues such as business goals, customer needs, the general state of the market and pricing strategies. Then, by identifying competitors, you should also conduct a competitor analysis by taking 4 competitors that you see closest to you.

There are paid tools for competitor analysis, as well as Google, Yandex etc. You can also benefit from search result pages. How?

By typing your niche in the search box, you can examine the 10 results on the first page. When evaluating the sites in the first 10 results:

• Does it address the same topic as you?
• Is your target audience similar?
• Are there pages on your competitor’s website that you do not have?
• How do they use visuals?
• How do they appeal to the user? (You can review the content on the page)
• Does it respond to user queries?
• Are there on-page CTAs?

You can make reviews by comparing it with your own website on issues such as. Although this method is manual, it is one of my favorite methods. Because the search algorithm updates itself every second of every moment, it is pleasing to quickly see the most up-to-date results in the latest search results.

You can also use paid tools such as Ahrefs or Semrush for faster competitor analysis. How to do competitor analysis on Ahrefs and Semrush? I will touch on the subject in the future.

After analyzing it, we come to the main stage, enterprise SEO work. How to do enterprise SEO for this? What is a corporate SEO consultancy? We can switch to topics such as. Here you come…

What Does Corporate SEO Service Include? 

Another priority when starting the corporate SEO process will be to create a website architecture with a professional approach. Your website structure should serve the user experience and provide users with the information they are looking for.

You can follow the steps I have given below when starting corporate SEO work. 

Establishing the Site Structure

Designing the site structure will allow you to have an idea for your work before the formation of a corporate website. By site structure, I mean your home page, your about us page, your work, your partnerships and blog content pages.

In the construction of the site structure, we usually encounter header and footer, that is, the bottom and top menu areas. Since these areas have a navigation feature for the user, they should be designed correctly and designed in harmony with each other.

Keyword Research

Keyword research is very important in Corporate SEO and all SEO efforts. Keywords are the key points that enable your web pages to appear in search results and appeal to the user.

One of the first things you can do is to examine the target audience’s queries about your niche. After reviewing the first 10 pages, you can use tools such as Google Ads Keyword Planner, Ahrefs and Semrush to determine the words you will use on your pages.

After the research, you can analyze the keywords you extracted according to their search volumes and trends and integrate them into your website or articles.

On-Site SEO Activities

1. What does On-Site SEO work include?
2. Meta title and meta descriptions.
3. Title tags such as H1, H2.
4. URL structures.
5. Canonical, hreflang structures.
6. Internal linking.
7. Site maps etc. It includes optimizations such as.

Although on-site SEO works are perceived as the simplest areas by most SEO experts, I can say that meta titles and descriptions are the first and most important places to attract the user.

Content Marketing

Content marketing is an indispensable strategy for websites that want to attract organic traffic. Content planning is especially important for corporate websites where you do not sell products but try to create conversions through CTAs by attracting users to the site.

When creating a content plan for your corporate website, you can examine which queries users interested in your topic make on the web. In addition, you can use Google Trends to examine the seasonal interest level of your topic and create strategies in advance that can attract users to your website during low seasons.

Since content marketing greatly helps corporate brands gain visibility on the web, you can increase interaction rates by working with content writers with professional support.

You can follow the steps of content marketing by reviewing my article How to Write SEO Friendly Content?

Off-site SEO Studies

Off-site SEO studies consist of processes we call backlinks. In SEO, reference links from external sources are as important as on-page or inter-page linking.

We call the links coming from external sources to your site as backlinks. As in every SEO process, there are some issues you should pay attention to in backlink purchases. These are:

• The backlinks you will receive must be relevant to your subject.
• The websites from which you will receive reference links are expected to be compatible with your own website and niche.
• You should get link outputs from websites with high DA (domain authority).
• Since quality backlink purchases will bring organic traffic in the long run, you should carefully choose the keywords and texts you will use.

Social Media Marketing

By connecting your social media channels and your website, you can enable your users to switch between your accounts and bring multi-channel traffic.

In addition, you can strengthen your website traffic with the link work you will do through your social media channels. You can carry out social media marketing together with your corporate SEO efforts to reach your potential customers, communicate with them and increase brand awareness.

Local SEO Studies

Local SEO refers to the Google My Business area where businesses provide detailed service instructions to users searching for them, along with their physical address.

Local SEO allows users looking for your business to visit you at your physical address between the working hours you have specified. It also increases your chances of appearing in the map result section of search queries that your web pages cannot appear.

Since Corporate SEO is a subject that concerns small and large-scale businesses, you should have a ‘Google My Business’ account and be up-to-date for a more professional appearance. Especially the comments of your customers who are satisfied with your services will increase the reliability of your account and increase the ranking of your website within the scope of Google EEAT.

Analysis and Reporting

Measuring the efficiency you have received after the stages I have given above constitutes the most important source for your next work. You can examine the campaign effects by closely following SEO activities and observing the graphs.

For this, you can use Google Search Console and Google Analytics tools to analyze the conversions that your website and social media accounts integrated with your website bring to your corporate website.

While all these studies enable you to create your Corporate SEO strategies, you can support your future SEO efforts by analyzing traffic sources.

Corporate SEO Increases Your Brand Value!

Thanks to corporate SEO efforts, your brand awareness increases. Increasing the awareness of your brand brings with it an increase in potential customers and turnover.

Businesses that want to keep up with the digital age need to design their websites with design and content suitable for user experience by providing a professional appearance in search engines such as Google, Yandex or Bing.

And of course social media! If you combine social media with SEO, your sales and traffic will increase!

Within the framework of SEO consultant, you can contact me if you want to get Corporate SEO consultant and ensure that your website is visible in search engines.

The post What is Enterprise SEO? 2024 Enterprise SEO Guide appeared first on Ceren Yılmaz.