SEO-friendly content or web-friendly content, both of which are compatible with digital and attract the attention of users, is through writing articles that will attract attention. In today’s world, with the increase in web resources day by day, social media content and creating quality content on Instagram is also becoming important.
Therefore, if you are doing business in one or more digital channels and want to make money, you must first reach your target audience. The way to do this is to write original and quality content. The originality of your content and responding to user needs will help your website or channel get more traffic and increase interaction rates.
How to Write Interactive Content?
Whether it’s engagement, traffic or organic traffic, you need to be authentic on web channels. You need to show an expert and professional picture in your niche. You also need to have SEO basics well-established so that your website is optimized for user experience. For this, I recommend you to take a look at my ‘How to Do SEO‘ content.
I have some steps that will help you succeed in the Content section, which is one of the areas where you can achieve this. Let’s examine together how to write original content and content that brings organic traffic…
Keyword Analysis: The First and Most Important Step
As I mentioned in my previous articles about the value of keyword analysis, one of the ways to achieve the success you aim for in your content is through the right keyword selection.
You can make a priority table by examining keywords related to your target topic according to their search volumes and seasonality. You can even bring your target words together and track their position through different tools and closely monitor their impact on your content.
Here are some tools for keyword analysis:
- Semrush
- Google Ads Keyword Planner
- Ahrefs
- Google Search Console
- MOZ
Some tools for keyword tracking:
- Semrush
- SEOMonitor
- Ahrefs
- Google Search Console
Create Content Brief
Before you start writing content, you need to determine what kind of content you will write and which headings you will use. We call the documents you prepare by determining the title, subtitle and keywords a content brief.
Preparing a content brief ensures that you know what topics you will be sharing content on in the near and long term. With texts in place, you can share content regularly on your site and be on the algorithm’s radar more often.
For regular content sharing, you need a regular content calendar. So my advice is to prepare monthly content briefs. If you make it a habit and prepare your calendar before the end of the month, you can focus on writing and publishing your content without the stress of finding content ideas in that month.
Be Original, Fluent and Clear!
You may have common keywords with your competitors in your content, but Google is more interested in how we use these keywords. I always say ‘responding to the needs of the user’.
Every user wants to see a result specific to the question or need they are looking for on digital. In order to be in the relevant results or to be at the top of popular queries, offer search bots a different version of the same topic written in a unique way.
Pay Attention to the Appearance of Your Content
The quality of the content is as important as its appearance to the user. You should use readable fonts and sizes so that we can keep the user logged in to your page on the site and most importantly in the content.
No one reads content with low readability on mobile and desktop. As well as the page structure being suitable for the user experience, the documents contained in it should appeal to the eye.
These include elements such as the fonts, colors, writing styles and sizes you use, while the images you use in your content should be compatible with the text and attract the user.
Give Importance to Internal Linking
Internal linking is one of the easiest ways to show inter-page connectivity and site hierarchy to search engine bots. In addition, if you provide inter-page linking, you will not receive errors such as Soft 404 error.
Soft 404: Unlike pages that give 404 errors, most of the time, pages are opened but do not contain content, linking, etc., so they are considered weak pages. Such pages can eat up crawl budget as well as damage site authority.
Use Attractive Titles and Descriptions
You have written your content, linked it and added your images. Now it’s time to share. This stage is the last stage, as well as the last straight you need to check before crossing the bridge.
If you write an interesting meta title and meta description for the content you will share, you will be more likely to appear among relevant web pages in search results. Because the area with meta tags is the first visible area and the user first reaches you from the SERP screen before visiting your site.
You can use your target keywords in meta tags to attract their attention and make them enter the web page.
Contact me to get SEO Consultant and increase your website traffic with SEO compatible content, let’s grow together
