In today’s world, social media channels have evolved into an area that provides opportunities far beyond the channels where businesses only open profiles and promote themselves. With social media, brands can communicate and interact directly with their target audience and increase brand awareness.
Previously, brands used social media channels mostly to open their corporate pages and attract customers to their physical addresses or websites during possible campaign periods. Now, they can promote their brands and businesses, sell their products and collaborate with influencers or similar brands.
Businesses or accounts that actively use social media channels can build a loyal following over time. At this point, brands that want to have a loyal customer base are faced with the process of ‘content creation‘! If you want to generate revenue from social media, you need to use social media actively and not leave your followers empty by producing regular content.
Contrary to outward appearances, producing content on social media is not easy and requires patience and time. You can make this process less painful with a careful and carefully prepared social media content plan. For this, I will answer the questions of how to create social media content and how social media content production should be…
What is Social Media Content Creation?
Social media content production means creating original and regular content for social media platforms. It allows you to attract user attention to your social media account with engaging content and then turn this interest into sales.
In order to understand content creation, I recommend you to understand the process itself. Why?
Social media content production requires; time, patience, research and trend following. However, content production takes place in two ways on social media channels; It consists of monthly or weekly plans created for brands and content production processes based on initiative with the followers of individual accounts.
Accounts that want to increase the number of interactions with social media content can carefully prepare a content plan to produce active content, or they can follow popular trends and reach different followers with original content by doing ‘challenge’ style trends.
How to Create Social Media Content?
How to create engaging social media content? For those who don’t know where to start… In order to make better use of popular and money-making channels such as Instagram, Youtube, Tiktok, you should create original content and reach your audience. Here is what you can do:
Do Research
As in every marketing process, the first stage starts with research. After a well-done research, the other processes will be easier and more organized. Therefore, if you are going to produce content for social media, regardless of the platform, the first thing you should do is to ‘examine competitors and the market‘.
By examining profiles close to your own content on the social media channel you aim to interact with, you can create content ideas that you will use in the next stages. One of the best things you can do for this is definitely to look at trending audio or video ideas. You can apply these ideas as they are, or you can adapt them to your own concept and present them to your followers in a more original structure.
Set Your Goal
What is your goal? Do you want to attract people to your blog? Do you want to increase followers or sell services? You should know why you want to produce content for social media. If your goals are not clear, you may experience blockages after a while.
Knowing your goals will help determine the content strategy and the type of content you will create afterwards. You can increase your interaction strategies by deciding on the types of content you will use on your profile, such as video, text, images, infographics or live broadcasts.
Make a Content Brief
Having a set content calendar means regular content sharing and loyal followers. Instead of rushing to produce instant content, you can increase interaction rates by sharing prepared content such as text and images with the user when the time comes.
Having a content calendar will ensure that the algorithm sees you constantly, as it will enable you to share content regularly. As the algorithm notices the order in your account, there will be positive reflections on the interaction rates.
Don’t Forget Design!
As we know from different social media channels like Instagram, Youtube or TikTok, design is everything! Why?
Because before attracting the user to your account or post/video, you need to attract their attention. Attracting attention means interaction in today’s digital world. For more engagement, you need to use attention-grabbing designs, headlines, images and texts.
For example, a headline like ‘How did I make money from Reels videos?’ will catch the attention of most content creators, and if you have a design that matches the headline, you will notice an increase in the number of accounts you reach.
Follow Statistics
Now that you have a basic understanding of how social media content production works, you have reached the stage of examining the interactions from the content you produce.
This stage is as important as the content production stage itself. Because the interaction rates from the content you produce and share with your followers are important for the growth of your account. It will allow you to analyze what you have done and see which content you are successful / unsuccessful in.
Brand/account awareness and engagement rate is one of the key metrics you need to measure and analyze on social media channels.
The basic content production processes you need to increase followers and grow your account on social media channels are the ones I have described above.
Remember, social channels are platforms that are open to updating and renewing themselves every second of every moment. Just as a trend or music style can change over time, thousands more are created every second on social media channels.
For content creators who produce content on platforms like Youtube and Instagram:
That’s why you should stay up to date and constantly renew yourself. More than anything else, you need to be aware of the processes of ‘following trends‘, which I frequently mention in every social media content.
Remember! Those who follow the current, stay up to date. Those who follow trends are potential trend setters. I’m telling you 😉
