The Instagram algorithm examines the user’s interests and interaction movements and shows the results that it thinks are more relevant. Therefore, the discover, feed or reels areas of each account are designed with different content. In order to make the best use of the algorithm, it is necessary to understand what determines Instagram rankings.
Instagram, which has different algorithms, has tab-specific ranking factors. If we understand how the algorithm works, it’s time to learn how it ranks on which tab.
Let’s get started…
How is Instagram Feed Ranked?
Instagram feed is updated entirely based on user statistics. The main purpose of the algorithm here is to monitor you and sort the content in your feed that will allow you to spend more time on the application.
Therefore, you will see the content of the accounts you follow in your feed as well as the accounts you do not follow. Because the algorithm is programmed to keep your attention for a long time, it also suggests different accounts that match your interest.
In general terms, the stream ranking is updated depending on the following factors:
- Activity (Likes, comments and shares)
- Post Information (number of likes-comments, engagement rate and sharing time)
- Account Information (last 1 week engagement level)
- Engagement History (level of interest in posts)
How to Create Quality Instagram Content to Engage Followers?
How is Instagram Explore Ranked?
Instagram Explore ranking, as in other areas, is shaped according to user behavior. These include: There are metrics such as past followings, likes and comments, saved posts and, of course, time spent.
In summary, if you want your content to be discovered, you need to make popular posts. In the Explore area, Instagram is more interested in how fast a post or video gets ‘engagement’.
How are Instagram Stories Ranked?
As with streaming and discover, there are certain signals that determine how stories should be ranked. Here are 3 factors that influence Instagram story ranking:
- Frequency of viewing other accounts’ stories,
- Methods of interacting with stories (likes, messages),
- The level of interaction you and accounts close to your account have with other users,
Factors such as the time spent on Instagram stories, reaction to content and profile orientation determine the ranking of your Instagram stories.
You inform the algorithm about your level of closeness with many processes such as time spent in Instagram stories, reaction to content and profile orientation. In line with the information you provide and account activity, the algorithm updates the most appropriate feed, story and discover tabs for you.
